Tutorials

Video Marketing - Tips on Creating Video

How to Optimize Websites for Videos and Vice Versa

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Most websites nowadays incorporate video content in some form or other due to how appealing and effective it can be. However, what many people fail to appreciate is that videos are a very unique form of content, and when you publish them on a site, it is necessary to both optimize the website for video – and optimize the video for the website. Optimize Videos for Websites To optimize videos for websites mainly involves ensuring the video format and settings …

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What is Microsoft SQL Certification? Which is Right for You?

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SQL is the popular user abbreviation for the Structured query language. This is the language for relational databases. A number of database platforms employ SQL. However, every platform will have to choose the exact SQL to employ.  This is where the variations make a difference. The syntax for two different database platforms, Microsoft SQL and MySQL, are different. These are the two most popular database platforms in the word of the web today. Of course, you have to remember that, once …

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7 Mantras of Inbound Marketing (Infographic)

7 Mantras of Inbound Marketing (Infographic)

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When you take a closer look at the principles of inbound marketing, it is a complete mechanism that engages your prospects right from the first touch point to the stage where they become your brand advocates. With every stage of the buyer’s journey, you must deal with utmost precision as you empower your prospects with the right message wrapped in the most engaging user experience. In addition to serving the right information for your prospects, inbound is also about how …

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Mastering the Art of Storytelling in Commerce – A Complete Guide

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Storytelling is a treasured art. It goes back centuries as an ancient form of communication. It will always serve to entertain, inform, and educate mass audiences. Doesn’t it follow that this form of communication—written or verbal—should be used for promoting your products, services, and brand? If you want to be a highly successful business, using storytelling in your content is the key to success. The beautify of using storytelling marketing is that it’s so simple. Glenn Conradt, vice president of …

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Recommended Practices for Boosting eCommerce Product Pages Sales

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So, you have an eCommerce website, and obviously, your main aim is to dial up your sales and get traction on each and every product page of yours. But is that really happening? Guess not. Because what is really happening is that when a visitor visits your site, he or she wanders around a lot on different pages, without generally making up his mind for his for final purchase of the product. Are we right? Well, this is because you …

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Divi Vs. Avada - Which Premium WordPress Theme is the Best Choice?

Divi Vs. Avada – Which Premium WordPress Theme is the Best Choice?

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Are you looking for a new theme for your website? If you are, then do try the two choices, which is widely known to people all over the world. The first one is trendy Divi which is recognized for its ElegantThemes, and the other is Avada, one of the best sellers in the market under the category of ThemeForest. Both of these themes fall under the class of multi-purpose themes as they can be used for a wide variety of …

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SEO - Search Engine Optimization

This is why SEO is so Famous for Small and Corporate Level Business!

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For a small business, each and every penny must be squeezed. Bigger organizations tend to influence enough in benefits that they to can make some dangerous speculations. Be that as it may, for a small business, the hazard level needs to remain low. Else, one terrible move could decimate the entire organization. This is the reason such huge numbers of small businesses miss out on every one of the advantages of SEO. In case you’re new to how it functions, or …

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Google Local SEO

Boost Your SEO With Drupal 8: The Search Engine’s Secret

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Do You know the best place to hide something? Google’s 5th page would be the best place I guess. Because nobody ever looks there and most of them don’t know what it holds. My point here is, if you have a website, unless you are trying to hide it from people, there is no point if you are not there on the first page of Google. And that is why we have SEO experts cracking their heads to understand every …

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Best eCommerce Store Color Combination for Better Conversions

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No doubt, any online store aims to thrive in a highly competitive business environment. As a rule, the aims of a website are not restricted to engaging visitors and ensuring their retention. The most important thing is to convert your visitors to buyers. And such directing them to action can and should be done through very subtle things like color output and typography at your site. In other words, don’t underestimate colors when it comes to eCommerce. No doubt, a …

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Moving Small Businesses to Clouds – It is a Good Time to Move

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In the current scenario, it is a wise decision for the small business owners to step into the cloud technology platform to enjoy various benefits during their business processing. Due to the advent of the latest technology in the field of cloud technology, there are immense advantages for a long run. In this article let us discuss the pros of moving the small business into the clouds. Moreover, it is the right time to make use of the cloud technology …

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