Tutorials

Emailing is one of the very first ways of digital marketing techniques that the companies took up when they realized the usefulness of internet. It has also been among the most regular ones throughout the years. But the problem with email marketing is that the users at the receiving end probably get around hundred messages in a day, among which some are important and official, but most are other people trying to do the same thing as you – get …

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Marketing is like the icing on the cake to a business. It’s what makes people who don’t yet know the value of a business develop an interest in it and want to discover what it has to offer. Without marketing, businesses would take a very long time to peak if they ever get noticed at all. For this reason, there are advertisements everywhere. As a business, you’ve got to be known; especially when introducing yourself online. The internet is a …

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Over the past few years, technology has emerged as a game changer. From blockchain to augmented and virtual reality, and IoT to Chatbots, we have seen adoption at every level from businesses to home use and so on. AI chatbots particularly have changed the way businesses interact with customers. With the popularity and growth of chatbots, the question is whether it is worthy to invest in your digital marketing strategy. Before we look at how digital marketers can benefit from …

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You’re aware of how effective webinars can be at propelling brand awareness, increasing reach, bolstering conversions, and driving sales. You’ve dove headlong into creating the best webinar you can muster, and you’ve spent ample time and effort doing so. Regardless of how much proverbial blood, sweat, and tears you’ve put into your webinar, it only matters if people show up. And while your number of registrants is growing alongside your confidence, it is important to note that only 20 to …

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