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How Influencers are Becoming the Salespeople for E-Commerce Brands

If you think of influencer marketing, you may think it’s a new trend. But that’s not exactly true. Earlier, brands worked with famous celebrities, sports personalities, or thought leaders to promote their products. It was the same idea. But with the internet and social media, the faces of this type of marketing have changed. Now we see ordinary people and everyday consumers building massive followings in different niches. These are the influencers to whom brands are shifting their attention. These influencers are generally everyday people like you and I. But they have massive numbers of followers on social media platforms. … Continue Reading…

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Top 5 Ultimate Payment Gateway to Choose in India (2018)

ECommerce business is at all time high globally. They have created a financial discipline and survival. However, the questions that are still to be answered. Which payment gateway suited the best for my business? How to choose the best one for your online store? How do they charge per transaction and all? With evolving technology, several brands and startups have started building their orders and accepting payments with a variety of payment gateway. It is no wrong in saying that people are still searching for the best payment gateway. Before answering all the questions, let’s check up what payment gateways are … Continue Reading…

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10 Improvements to Make Your Online ECommerce Store More Successful

The vast potential of Internet has made it easier for businesses to target and reach out to a large number of people. ECommerce has removed the boundaries of location and area allowing businesses to target audience globally. Sales of eCommerce have grown at an average rate of 19 percent in the last decade and this trend is expected to continue in coming years. ECommerce sales are expected to triple in the next year itself. With customers growing tech-savvy and increasing penetration of Internet in lives, eCommerce businesses are capitalizing on the benefits of eCommerce. The growth of eCommerce has increased … Continue Reading…

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5 Key Factors that Affect the Engagement of eCommerce Videos

ECommerce videos come in various shapes and sizes, but more often than not consist of demonstrations or how-to guides to generate sales for specific products, or marketing videos to promote an eCommerce website. Regardless of the form, they take, however, if you want your eCommerce videos to have an impact and successfully achieve their goals – you need them to be engaging. Although the engagement of eCommerce videos is a difficult metric to peg down and is influenced by numerous factors, there are five in particular that have a profound effect on it: 1. Video duration Viewers prefer shorter videos … Continue Reading…

Best Ways to Anticipate Customer Needs (Infographic)

In the perfect world, businesses can anticipate the needs of their customers early on in their interactions and avoid issues like complaints. Unfortunately, we don’t live in a perfect world, so optimizing the customer experience remains a huge challenge. The price for failing this challenge is a number of unwanted outcomes such as undermined image and customer loyalty. Despite this, many marketers and business leaders are ignoring or downgrading the importance of working with customers before and after the sale. Yes, the fact that a customer came to your company and bought something doesn’t mean that your product is great … Continue Reading…

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5 Best Trending ECommerce Product ideas to Sell in 2018

Is eCommerce here to stay? The listless positive potentials of eCommerce are about to unfold in the year 2018. Groundbreaking eCommerce product ideas will dominate if not monopolize the global market in the current decade. The eCommerce trends in the recent past speak volumes for it. Statistics from 2017 have shown that nearly 1.66 billion people all over the world purchase goods online. Also, the projected eCommerce share of total global retail sales of 2021 has come out to be 17.5%. This clearly indicates the distinct niches eCommerce has carved out for itself in the bygone years. Considering the year 2018 … Continue Reading…

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Top 5 Recommended Elements of eCommerce Website Design of 2018!

ECommerce sales in almost all of the world achieved a very satisfactory value by the end of 2017. By the end of 2017, more than $2 trillion had been contributed by this type of trading and experts predict that overall eCommerce sales in 2020 will reach approximately $27 trillion. ECommerce has expanded to a wide range of issues, not just limited to cosmetic sales, daily necessities, supplements, and medicines, but also to automotive products. This is a very rapid development and this cannot be separated from the spread of smartphones to almost the entire world. Today, eCommerce is strongly supported … Continue Reading…

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10 Key Factors May Impacting the Consumer Behavior of Your E-Store

Most of the big companies in the market are successful in making best e-commerce store in the world. But they failed to make successful business because they didn’t study customer behavior. There are lots of factors that influence the consumer behavior of online shop and you have to do enough research before launching your products for online sale. Here are some of the key factors that can impact on the consumer behavior of your e-commerce shop: 1) Website design: Most of the visitors consider website appearance to be an important factor before making any trade. Some the users skip the … Continue Reading…

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10 Tweaks to Increase Your Onsite Conversion Rate

No matter how interesting your site is, how much traffic you get, or what your possibilities for growth are, your online success is still dependent on one critical variable: your conversion rate. Your conversion rate is your ability to secure “conversions,” which could refer to anything from product purchases to filling out a lead generation form to even watching a meaningful video. The sticking point is that a conversion is some measurable action that makes a user more valuable to your site. Why Your Conversion Rate is so Important If you can’t get conversions, you can’t make money on a … Continue Reading…

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5 Fruitful B2B eCommerce Trends to Watch in 2018

If someone told you that liquids and gases are not the only shapeshifters in this world, you probably will not believe it. But tell you what; eCommerce is the new shapeshifter in the world. It constantly changes its trends. You might ask why? Well, the whole business world is constantly evolving and eCommerce a kind of business does evolve too. If it maintains stability you should probably know that it is not going well or soon it will dwindle down. In the B2B eCommerce world, it is essential that you keep up with today’s trends if you really want your … Continue Reading…