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How to Protect Your SEO During a Website Migration?

July 11, 2025November 1, 2024 by Souvik Banerjee

Illustration of three people collaborating on a project with laptops and large screens displaying charts and coding elements.

Migrating your website can be risky when changing your design, domain name, or switching platforms. However, it can also make or break your company’s SEO. …

The Smart Ways to Find and Use the Right Keywords on Your Website

June 24, 2025October 26, 2024 by Souvik Banerjee

Wooden Scrabble tiles spell "KEYWORDS" on a scattered background of blank tiles against a yellow surface.

Finding the right keywords for your website matters more than you might think. Keywords help search engines like Google understand what your site is about. …

How to Effectively Use LSI Keywords for Better On-page SEO?

July 11, 2025October 23, 2024 by Souvik Banerjee

Illustration of a Google search page with a magnifying glass, showing terms related to keywords and coffee, surrounded by beans and plants.

Is LSI, latent semantic indexing keywords a ranking factor? Can sprinkling LSI keywords help with on-page SEO? “Um… First of all, we have no concept …

What is Keyword Cannibalization and How to Avoid It?

July 11, 2025October 9, 2024 by Souvik Banerjee

Laptop, smartphone, and coffee on a desk with "Keyword Cannibalization" text overlay.

Are your website pages vying for attention in search engine results? This situation, termed ‘keyword cannibalization‘, happens when multiple pages on your site attempt to …

SEO for ECommerce: Best Tips to Drive Sales in 2025

June 27, 2025September 14, 2024 by Souvik Banerjee

3D illustration of an SEO concept with a computer window containing charts and graphs, a gear icon, and a rocket taking off, all set against a dark background with white dots.

Online shopping has taken the world by storm – there is not a single person who has not bought something or the other through online …

Simple Comprehensive Step-by-Step Instructions for Real Estate Local Citations

June 24, 2025September 12, 2024 by Souvik Banerjee

Person using a tablet to navigate a map application on a city street at night.

Competitive advantage is one primary need in the real estate business today. Many investors and SEO experts choose real estate local citations to improve search …