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All brands and stores invest thousands in driving traffic to their websites, with the hope that this traffic might convert into paying (and repeat) customers. Companies use social media, PPC ads, email marketing and other strategies to bring visitors to their websites.  However, the conversion rate of these strategies has started to sink and thus, the ROI of these strategies is not sufficient anymore. Importance of Landing Pages According to several experts, landing pages are the best source of conversion …

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It is very important to back up your website regularly. This prevents you from losing all your data in case something happens to it or your server. You could be the victim of a cyber-attack. In addition to that, your server can crash causing you to lose all your data. If your website is built with a WordPress CMS, there are measures you can take to prevent this from happening to you. There are some plugins you can use on …

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Today I will share my experiences on 7 WordPress utility plugins which I generally use in almost every websites I develop using WordPress. It may prove useful and informative for those who do not know about these plugins and may be thinking somewhat like these in their websites. Two of them help me to improve the security of my websites. Three of them help me to improve the speed and the on-site SEO of my websites. One is for taking …

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Does the thought of managing and promoting events on your website give you a headache? Forget the headache! These WordPress tools will take all the heat and hassle of their efficient management. Almost all companies, organizations, and individuals run a series of different events online. The reason behind such a widespread popularity of organizing and promoting events on the web is their ability to engage and reach out to many more people. The types and frequency of the events vary, …

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This article is all about the 4 plugins through which you can take backup of your WordPress site to your cloud storage and that’s also completely free. The 4 plugins about which I am going to tell you are free to apply, but at the same time they will perform well in spite of its being free. I mean you can rely on them for backing up all your important and valuable website files, images and databases. So let me …

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WordPress directory is the largest and most reliable source for various plugins and themes. All the plugins available at the directory are thoroughly tested and are considered to be safe to use. That’s why when it comes to searching for some new plugins, it’s the first place where almost all WordPress users refer to at first. The plugins are presented with a detailed info such as the date of the last update, compatibility with WordPress versions, the number of the …

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With such an immense number of enhancement possibilities, WordPress is the most widely-used content management system among thousands of developers, big brand companies, designers, bloggers and website owners. No matter what your blog or website is all about, you can find a myriad of tools and plugins that would address your specific needs and make your experience with it more smooth and time-saving. It’s true. There is no shortage of plugins in the WordPress directory, providing any feature and functionality …

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Wouldn’t it be great if marketers could automate the repetitive marketing tasks and personalize their content to every single one of their buyers according to their interests? It sounds too good to be true. But it is almost impossible to manually personalize the content of your website and marketing channels. However, with the right marketing automation WordPress plugins, you can A/B test what works best on your WordPress site and automate the repetitive marketing tasks. You can also use it …

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Selling real estate has always been a lucrative business, but with the introduction of the internet, the business has blossomed as it has become easier than ever to present your listings to thousands of prospective buyers. Property listing sites & home value estimation tools dominate the property niche and a lot of these sites are targeted towards home buyers or property agents and attract a lot of traffic if done well. While some business may require complicated websites that take …

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