Business

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Social Content is Great, But Your Main Content Hub Should Be on Digital Real Estate You Own Outright. Here’s Why…

Do you remember Myspace and Bebo? They were huge social media platforms in their day but have since become largely obsolete. In fact, Bebo no longer exists! And while that’s not to say that you should never post on social media because one day Facebook or Insta might topple and fall from the face of the earth; it does reinforce the importance of having a primary content hub that you own outright. Not convinced? Read on and we’ll highlight the …

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Unlocking the Power of Digital Marketing in Healthcare Business Growth

Over the last decade, the healthcare industry has been experiencing a paradigm shift. The days of one-provider-fits-all are slowly ending and are gradually being replaced by a consumer-driven industry. True enough, patients are increasingly becoming aware of their roles as healthcare consumers and are more empowered to participate in health-related decisions. The post-pandemic era has accelerated this “completion” of healthcare. Thanks to various digital solutions, patients are now more informed and can access a wealth of information at their fingertips. …

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Call Analytics: Unveiling Customer Insights & Opportunities

Did you hear that ring? No, that’s not a “yet another incoming call”. That’s the bell tolling for the dead businesses that never managed to embrace the power of call analytics. But you’re still alive and kicking – and have every chance to dodge the bullet of ignorance. As helpful as state-of-the-art technologies like chatbots and AI assistants are, most consumers still rely on good old phone calls. Call management – call tracking, call distribution, and call analytics – hasn’t …

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How Much Does It Cost to Start a Dropshipping Business?

Let’s address one of the most common questions about dropshipping: How much does it cost to start a dropshipping business? Technically, it is possible to start a dropshipping venture for less than $100. By utilizing free trials, opting for starter plans, and being willing to compromise on product quality, you can establish a dropshipping store with minimal investment – but don’t do this. This article will outline the essential costs that any legitimate dropshipping store will incur when starting out. …

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How to Manage the Work Time of Your Employees Effectively?

To maximize productivity and achieve organizational goals, effective time management is crucial. As a manager, it is your responsibility to ensure that your employees utilize their work time efficiently and effectively. In this article, we will discuss practical strategies and techniques on how to manage employees’ work time to enhance their productivity and overall performance. Effective time management is essential for achieving both personal and organizational success. Managing employees’ work time involves creating an environment that promotes productivity, efficiency, and …

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8 Things You Need to Know Before Starting an eCommerce Business

In today’s modern age of technology, the appeal of commencing an electronic commerce venture has never been more enticing. With the potential to connect with a global audience and the convenience of digital shopping, it’s no surprise that enterprising individuals are gravitating toward this prosperous field. However, establishing a lucrative online enterprise necessitates more than mere ingenuity and a website. It necessitates meticulous preparation, strategic deliberation, and a comprehensive comprehension of the complexities involved. Whether you aspire to be an …

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A man developing a website by sitting at a desk with two monitors in front of him.

In-House Web Design vs Freelancer vs Agency: A Complete Guide

At some point, every company will need to hire a web designer. 71% of businesses have a website, and if you plan on selling your product or service online (which you should), you’ll need to create a website that reflects your brand, highlight your offerings, and engages customers. As far as building a website goes, companies have three choices: hiring an in-house web designer, bringing on a freelance web designer, or working with a web design agency. In-house web designers …

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How to Improve Data-Driven Decision-Making and Data Analytics?

The past decade has been one entirely driven by mass production, consumption, and analysis of data. Businesses now use data-driven decision-making as a core part of their corporate strategies, using data analytics to offer productive decisions and streamline progress. You’d be hard-pressed to find a business that isn’t currently investing in data analytics and big data. In fact, over 97% of companies are investing in big data projects, with 79% of those stating that they’re worried that other data-driven companies …

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SEO for Lawyers: A Beginner’s Handbook to Law Firm SEO

SEO or Search Engine Optimization is the main way businesses increase online reach. It is often assumed that setups like law firms do not require such means to increase their clientele. But that is completely false. The internet slowly became the main source of information over the past few decades. This forced companies, even law firms, to establish fully working websites for their clients. For better access to new clients and smooth engagement with pre-existing clients, these law firms have …

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A Complete Guide to Data Analysis: From Raw Data to Actionable Insights

Data analysis is an essential process in today’s world, and it involves the conversion of raw data into actionable insights. However, many people struggle with this process because they lack the necessary skills to interpret complex data sets. This guide aims to provide a comprehensive overview of data analysis techniques that can be used by individuals and businesses alike. The article will cover a guide on various topics such as data cleaning, exploratory data analysis, statistical inference, machine learning, and …

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