Business

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How More Companies are Venturing in Digital Transformation in the Wake of the Health Crisis?

The current coronavirus pandemic has definitely reshaped how society conducts business. Every industry, from retail to the education sector, now sees the importance of digital platforms in reaching their target audience. As a business owner, it’s now become necessary for you to meet consumers online. This is particularly true in today’s health crisis. Because people are encouraged to stay indoors to limit the movement of the virus. You have to accelerate the digital transformation of your business. To give you an idea of what to do for your business, here are a few ways that companies are transforming their strategies …

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6 Common Myths About Starting A Shopify eCommerce Store

We live in an era of digitalization and people have slowly got used to technology so much. People are enjoying the digital era to the fullest. Let me tell you that during the digital era, one of the businesses that has boomed so much is E-commerce. Yes, you heard that right! In this digital era, people are no more thrilled by the idea of retail shopping. Why waste your time roaming outside, when you can shop sitting at home in front of your desktop, with multiple options to choose from! However, the question here is how to distinguish yourself and …

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Top 7 Attributes to Keep in Mind while Planning and Analyzing the Brand Building Strategy

Brand building means creating awareness and development of the business. Brand building doesn’t mean for the awareness or communication with the consumers instead it also terms for identity and worth of the company. Collaboration and associate platforms have provided opportunities for businesses to build brand awareness. If you are introducing a new business, you should know that it requires time and resources. However, you will know more about brand building and its strategies in this article. What is brand building? Brand building is not just about introducing or communicating your brand. It’s somehow correct but the brand building means actions …

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7 Reasons to Why Do You Really Need A Website for Small Business

Are you that business owner who is doubting about having a website for a business with thoughts like — “I have enough customers”, “I am satisfied with my local & offline presence”, “Why to pay…when I can get the website for free”. Long story short, yes you do need a website no matter what size, intensity, or product/service-based business you own. You do need a website, but a really good one! With professional design & UX, rich attributes that could trigger your leads & sales, tempt people to come over and over again and create a brand story totally different …

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Lead Generation for Small Business Owners During Coronavirus Outbreak

As of now, significant changes are occurring in the world, one of which is the Coronavirus pandemic. It’s no secret that it will leave some long-term impacts on the global economy and businesses. During this time of uncertainty, it’s a struggle to stay calm and focused. However, we must remember that we will come out of this test, stronger and wiser than ever. It’s crucial to remain vigilant and driven so that businesses cannot just survive but thrive in non-favorable conditions. A few modifications and tweaks in your business strategy can go a long way as long as you’re ready …

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Modern B2B Website Design Tricks to Make it Successful in 2020

Time flies. 2020 has knocked on the door which means it is high time to initiate the process of reinvigorating your B2B website to meet the new demands and trends of web design. Well, it does not necessarily mean you have to start everything from scratch. But incorporating a few changes here and there and making it modern can do the trick. In this article, I am going to bring your attention to some of the smart B2B website design tricks so that you can achieve an excellent business outcome. Your B2B Website Design Needs Close Attention – Why? In …

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Do You Want to Start & Run a Successful Business? Here Are Some Tips!

The modern-day business is totally different from what commerce used to practice five decades ago. For instance, e-commerce is now taking over the physical business, as most online stores tend to reap more than physical ones. In fact, you cannot run a successful business without an internet presence lest you want to remain stagnant without growth. In other words, the internet is bringing revolutionary changes to business and office practice. Starting a successful business can be quite challenging, let alone running one, especially if you are a newbie. Most people have this notion that running a business is about sitting …

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Outsourcing HR Functions: Everything You Need to Know

Unlike a couple of decades ago, the employee-employer relationship has evolved into a two-way street. Where once all the expectations were put forth by the employer, times have changed. Today, there is cutthroat competition among big and small businesses to attract top talent; brands are racing to exceed the expectations of their employees. From a range of benefits to providing a revolutionized work environment, brands are fast realizing the importance of keeping their employees happy. As a result of this evolution, the role of human resources is becoming increasingly complex and, in many cases, time-consuming. Even despite this, many large organizations …

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How to Incorporate Social Media in Your B2B Marketing Strategy?

When many business owners think of social media marketing, they tend to approach it from a fairly narrow perspective. Small businesses often think small; posting product photos or pictures from events and providing up to date information on hours and services available. Big businesses, on the other hand, want to come across as personable and relatable to customers; many have taken to being irreverent or even rude to better “fit in” with the online culture. Companies who primarily serve other businesses, however, may not even consider social media marketing to be worth attempting at all. A mistake that can cost …

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How to Turn a Small Business into a Big Business?

Learning how to grow your business? It should be a goal for any entrepreneur. Making your business grow, requires a lot of hard work and many hours spent outside your working hours. What benefits can you bring? Your economic well-being and your business brand will increase significantly. However, growing a small business isn’t easy. You’re going to face many challenges if you are looking to get rid of the 9-5 daily schedule. The success of your business depends on how much effort you are going to put, using different procedures. Every characteristic of your business requires a lot of attention. …

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