Uncharted Marketing Metrics: What Brands Haven’t Started Tracking Yet
Highlights Recent data indicates that 60% of search sessions conclude without a click to a website, accompanied by an 18-fold increase in AI-assisted searches over …
The Marketing Society and Ekimetrics Unveil ‘The CMO Tension Report’
New Insights on CMO Complexity Revealed in Recent Report A recent analysis reveals that the primary source of complexity for Chief Marketing Officers (CMOs) is …
14 ROI Metrics You Need to Track for Your Email Marketing Campaigns
Email marketing is one of the most important modes of marketing your brand. It’s known for its high ROI, and that’s why email marketing still …
Marketing Blunder: TCL P80 Ultra’s Bezels Are Three Times Thicker Than Promised
TCL P80 Ultra: A Controversial Mid-Range Smartphone Unveiled The TCL P80 Ultra was officially introduced on Tuesday, being touted as the inaugural NxtPaper smartphone featuring …
D2C Brands Allocate 10-25% of Marketing Budgets to Creators, While Agencies Invest 40-50% in Digital
Indian D2C Brands Increasing Investment in Creators Amid Rising Costs Direct-to-consumer (D2C) brands in India are notably amplifying their investment in creator-driven marketing strategies. However, …
Why Engineering Teams That Track DORA Metrics Ship Better Software Faster
Quick Summary DORA metrics help engineering teams measure software delivery outcomes rather than activity. By tracking deployment frequency, change lead time, change failure rate, failed-deployment …
8 Easy Ways to Improve Your Online Marketing ROI
Quick Summary Improving your online marketing ROI starts with setting clear, measurable goals and making decisions based on reliable data. By defining meaningful KPIs, analyzing …
Leading Digital Marketing Trends Set to Shape 2026 Award-Winning Campaigns
Digital Marketing Awards: A New Era of Engagement In an era dominated by continuous digital interaction, brands are compelled to engage actively where consumers already …
Are Improved Earnings and Fresh Marketing Leadership Changing the Investment Outlook for Cohen & Steers (CNS)?
Cohen & Steers Reports Robust Second-Quarter Results Cohen & Steers, Inc. has disclosed its financial performance for the second quarter of 2026, showcasing significant growth. …
Paytm Increases Q1 Marketing Budget by 27% as AI Enhancements Improve Profit Margins
Paytm Parent Company Enhances Investments Amid Rising Profitability One97 Communications Ltd, the parent entity of Paytm, is significantly amplifying its investments in marketing, customer acquisition, …
