Gushwork Secures $9 Million in Funding to Revolutionize AI Marketing
Agentic artificial intelligence (AI) marketing startup Gushwork has successfully garnered $9 million in a funding round spearheaded by Susquehanna Asia VC.
The round also saw contributions from notable investors such as Lightspeed, B Capital, Seaborne Capital, Beenext, Sparrow Capital, and 2.2 Capital. This latest infusion elevates Gushwork’s overall funding to a robust $11 million.
Founded in 2023 by visionaries Nayrhit Bhattacharya and Adithya Venkatesh, Gushwork specializes in developing autonomous AI marketing agents.
These sophisticated agents assist businesses in enhancing their visibility across AI search engines, including ChatGPT, Claude, Gemini, and Perplexity. To date, over 300 global enterprises employ Gushwork’s innovative platform, with an additional 800 firms currently on its waitlist.
Gushwork’s agents ingeniously ensure that business websites receive recommendations when potential buyers pose queries on these platforms.
The newly acquired capital is earmarked for accelerating product development, refining AI agent accuracy, expanding engineering capabilities, and scaling market penetration strategies.
Positioning itself at the confluence of marketing and generative AI (GenAI), Gushwork emerges as a pivotal player amid the rising trend of buyers leveraging AI search engines for vendor and product research.
Citing statistics from OpenAI, the company indicates that ChatGPT processes over 2.5 billion prompts daily, underscoring a paradigm shift in online business discovery.
Nayrhit Bhattacharya remarked, It’s akin to the early 2000s when businesses were striving to comprehend SEO for Google.
We aim to envision the evolution of marketing and growth within an AI-centric landscape, enabling small and mid-sized enterprises to cultivate customer relationships and generate leads via AI search.
Predominantly serving US-based clients operating in high-ticket B2B sectors, Gushwork anticipates that by 2028, AI-generated recommendations will dominate vendor selection processes.
The startup asserts that customers typically observe a significant influx of approximately 10-15 qualified sales inquiries monthly by the third or fourth month of engagement, originating from around 100,000-200,000 impressions generated through its content.
Historically, three to four inquiries culminate in conversions, yielding around $30,000–$50,000, from a return on investment (RoI) of $1,500-$2,000 monthly.
According to the company, a striking 80% of clients experience an extraordinary 500% surge in website impressions and a 50% increase in incoming leads within just 60 days of implementation.
Adithya Venkatesh, co-founder and chief product officer, articulated, For every human visitor, we observe 2x-3x AI agent interactions on our customer websites.
It is imperative for websites today to attract AI visitors as well, since they evaluate and reference content while addressing potential customer inquiries. Our competitive advantage lies in discerning how various AI engines assess authority and determine citation.
Sai Araveti, an investment advisor at Susquehanna Asia VC, emphasized that AI search signifies a novel discovery channel for enterprises.
“What we find particularly compelling about Gushwork is their development of a comprehensive system that dictates how businesses appear across all AI engines—from understanding the criteria sought by AI models to crafting relevant content and perpetually adapting to their evolving parameters,” stated Araveti.
Furthermore, Rahul Taneja, partner at Lightspeed, noted that Gushwork epitomizes a major shift towards outcome-oriented AI tools.
“Businesses are increasingly focused on results rather than merely acquiring additional tools. Gushwork’s agentic platform possesses the capacity to transform growth trajectories on a global scale,” he asserted.
Presently, Gushwork operates on a subscription basis, with pricing fluctuating between $800 to $2,500 per month, contingent on page management and creation.
Looking ahead, the company plans to introduce a performance-based variable pricing model to complement its subscription offerings.
Source link: M.economictimes.com.
