On February 10th, reports emerged regarding the onset of yet another unverified Google Search ranking update. The fluctuations in search rankings have not subsided and appear to have intensified over the weekend.
This phenomenon does not seem to correlate with the Google Discover core update that commenced on February 5th, a process that remains officially incomplete.
Historical data reveals prior volatility on February 10th, with significant movements also observed on February 2nd, January 29th, January 26th/27th, January 21st, January 15th, January 12th, and January 6th.
Before these events, the Google December 2025 core update initiated on December 11th, 2025, around 12:25 PM ET and concluded on December 29th, 2025, at roughly 2:05 PM ET, with notable spikes on December 13th and December 20th.
While Google has refrained from commenting on these unconfirmed updates, there is emerging evidence that points to a reconsideration of self-serving listicles within these changes.
Notably, Glenn Gabe posits that the revisions extend beyond listicles to encompass a Google reviews system, previously known as the product reviews system.
This update appears particularly substantial.
Google Tracking Tools
Examine the heightened activity among various tracking tools. Notably, some charts have been updated to reflect the increased volatility observed.
Semrush
Wincher
Advanced Web Rankings:
Zutrix
Accuranker
Sistrix
Mangools
SimilarWeb
Wiredboard’s Aggregator of Tools – this report aggregates data from the aforementioned tools into a singular chart:
Mozcast
Data For SEO
Algoroo
CognitiveSEO
SERPstat
SEO Chatter
Recent discussions from the past few days on WebmasterWorld reveal a spectrum of experiences:
Massive drop tonight -50%, and a significant influx of bots ( >200%).
Okay: RPM is rising, traffic is rising, ranking is rising. My news site is rejuvenating. Shop: Yesterday, sales peaked like never before in a single day. It might not last, but there’s renewed vitality.
11+ hours later, my global site is receiving only 21% of its typical traffic when I expected over 50%… hmmmm… UK sites are also exhibiting declines, though these often recover.
My French site has lost many rankings, with its RPM at a nadir not seen in years… I just hope to reach the minimum AdSense payout this month.
I would like to discern Google’s objectives with its latest update. Spam is surging, and Google Discover is erratic. My news site is experiencing slight traffic increases, yet ranking volatility has exacerbated. The shop has seen a sales downturn since yesterday.
Other retailers are also reporting sharp declines despite increased traffic.
Monitoring Google Analytics has become a new horror since the update began.
I’ve never witnessed such low numbers. This has no connection to Discover.
Significant drops have also occurred on my highest-traffic pages… a cursory check reveals substantial ranking fluctuations.
I can corroborate ranking complications as well. While not substantial, noticeable fluctuations persist. It feels exhausting; it appears Google wants to undermine us.
I manage a WordPress site that once garnered substantial traffic. Now, it’s a mere shadow of its former self. It barely receives 5k views now. I’ve resigned myself to its fate. It was once a significant site, known to many. Post-AI influence, its demise was inevitable, prompting me to cease investing time into it.
Well, I faced a significant drop. From 7 million views last April to almost nothing now. Google insists they do not recognize such a declivity. Thus, either Google or AdSense and Analytics are misleading us. Today marked my worst day in a decade…
All the traffic my French site gained in January vanished in February… considerable shuffling ensued, along with the lowest AdSense RPM in many years…
The recent volatility is exhausting. It seems we are ensnared in a perpetual state of “unconfirmed updates.” Maintaining hope is challenging amid such erratic ranking experiences.
Big shake-up in SERPs today. A lot of Reddit is witnessing a downturn. Are you observing anything @glenngabe @lilyraynyc @rustybrick
— SEO Observer (@observeseo) February 15, 2026
These represent merely a fraction of the feedback; the volume of comments is substantial.
The ongoing volatility is markedly intense, significantly impacting a plethora of publishers and site maintainers.
Source link: Seroundtable.com.
