A technology startup from Belagavi has filed a lawsuit against the San Francisco-based AI enterprise, claiming brand dilution and diminished online visibility following the latter’s adoption of a name strikingly similar to its own.
The startup seeks an injunction and damages in a commercial court, emphasizing prior usage and escalating confusion among consumers and institutional partners.
Anthropic Software Private Ltd, a tech firm established in Belagavi, has initiated legal action against the American artificial intelligence company Anthropic PBC, alleging brand infringement and misrepresentation within the Indian market. This litigation is currently before the Commercial Division of the District Court in Belagavi.
Founded in 2017, the Indian entity asserts it has conducted business under the name “Anthropic” since its inception, which predates the establishment of its US counterpart in 2021.
The firm contends that the global organization’s foray into the Indian market using the same moniker has caused considerable confusion among clients, partners, and governmental entities.
Brand Erosion Claims
In its legal petition, the Belagavi-based company argues that its digital footprint has been adversely impacted, with search engines favoring results associated with the US firm.
This alleged disruption in online visibility has hampered access to its official web platform and communication channels, thereby affecting ongoing business relationships.
The company is engaged in developing technological platforms spanning education, connectivity, and public safety sectors, producing AI-integrated educational systems and patented innovations.
It collaborates with educational institutions and government agencies, primarily focusing on serving students in rural and underserved communities.
The court has acknowledged the issue and has issued a notice to the defendant. An emergency summons regarding the injunction request has been served, with a decision on interim relief slated to follow arguments from both parties. The next court session is set for later this month.
Business and Investment Implications
Founder Mohammad Ayyaz Anees Ahmed Mulla expressed that the name overlap has complicated discussions with investors and impeded market outreach initiatives.
He noted that prior to the increased visibility of the US entity, online searches prominently showcased the Indian company’s information; however, current results predominantly highlight the foreign firm.
Additionally, the company has approached trademark authorities, seeking remedies that include a permanent injunction against the use of the name in India, alongside compensatory damages.
It argues that years of commercial operation and collaborations have firmly established its unique brand identity within the nation.
The US-based company has yet to publicly comment on the ongoing litigation.
Source link: Varindia.com.
