Mastercard and Bosta Forge Partnership to Empower Egyptian SMBs
Mastercard, in collaboration with Bosta, is set to bolster small- to medium-sized businesses (SMBs) across Egypt with a purpose-built discount initiative tailored for Mastercard Business cardholders.
The newly minted program will grant these enterprises preferential access to Bosta’s array of logistics services, as noted in a press release issued on February 10. This partnership aims to enhance operational efficiencies and operational viability for SMBs engaged in eCommerce.
Bosta’s logistics solutions facilitate a streamlined shipping experience for burgeoning eCommerce enterprises.
Key offerings include an integrative fulfillment and inventory management system, smart labeling that connects packages to their respective orders via the company’s mobile application, seamless eCommerce platform integration, real-time analytics, a digital wallet, and an enhanced technology-driven customer experience, according to the company’s website.
This collaboration is poised to amalgamate Bosta’s eCommerce prowess with Mastercard’s global footprint, digital innovation, and analytical insights. The integration is strategically crafted to empower SMBs to penetrate new markets while fortifying long-term sustainability.
“As an enabler in eCommerce, Bosta empowers merchants to navigate growth strategically and retain competitiveness within an increasingly fluid market landscape,” stated Bosta’s CEO, Mohamed Ezzat, in the release.
“In partnership with Mastercard, we are imparting tangible, sustainable value to our clientele and reinforcing the eCommerce framework in Egypt.”
Mohamed Assem, Mastercard’s Country Manager for Egypt, Iraq, Lebanon, and Syria, emphasized that Mastercard’s goal is to cultivate interconnected ecosystems that furnish enterprises with robust digital solutions.
“By joining forces with Bosta, we are converging payment expertise and logistical support to drive business growth and facilitate the evolution of Egypt’s digital economy,” he articulated.
In November, Mastercard announced the inception of a coalition aimed at aiding consumers and small businesses worldwide in leveraging digital instruments to bolster their financial health and resilience.
The Global Financial Health Coalition comprises a diverse array of stakeholders, including financial institutions, NGOs, telecommunications companies, and wallet providers.
In December, the company allied with MoneyHash, enabling merchants across the Middle East and Africa to seamlessly access Mastercard’s merchant-centric solutions via MoneyHash’s payment orchestration platform.
Additionally, in August, Mastercard collaborated with Circle to facilitate the settlement of Circle’s USDC and EURC stablecoins for acquirers throughout the Eastern Europe, Middle East, and Africa (EEMEA) region.
Source link: Pymnts.com.
