AI Adoption: The Divide Between Companies and Strategies for Bridging It
A recent report from the World Economic Forum elucidates a growing chasm between organizations grappling with the integration of artificial intelligence into their operational frameworks and those adeptly leveraging AI for enhanced efficiency. The report suggests that this gap “can be bridged.”
Devoted to “measurable performance improvements,” the report, crafted in collaboration with Accenture, was unveiled on the inaugural day of WEF’s annual assembly in Davos, Switzerland. It scrutinizes the impact of AI across more than 30 countries and 20 diverse sectors.
“AI presents remarkable opportunities; however, numerous organizations find themselves at a crossroads, uncertain about how to harness its full potential,” remarked Stephan Mergenthaler, WEF’s managing director and chief technology officer. He noted that the rapid evolution of AI tools might inundate many.
“The curated use cases illustrate the transformative possibilities when ambition transcends into operational metamorphosis. Our new report serves as a pragmatic blueprint to assist others in navigating the paths established by these frontrunners,” he added.
Among the high-profile examples highlighted in the report is Schneider Electric, based in France. The company capitalized on AI to optimize energy consumption, achieving energy savings ranging from 5% to 15% within a mere fortnight.
PepsiCo, the renowned US food and beverage conglomerate, also earned commendations from the WEF for its employment of AI in “smart factory operations.”
This initiative has not only curbed environmental waste but also generated annual savings exceeding $100,000.
Additionally, the report lauded South Korea’s Hyundai for utilizing AI to enhance the graphical processing unit (GPU) efficacy of its autonomous robots.
This innovation led to an astonishing “240% GPU-level performance at just one-eighth of the energy consumption,” facilitating cost-effective, real-time robotics on a large scale.
This exposition from the WEF arrives at a juncture where various surveys underscore an escalation in public ambivalence and trepidation regarding AI technology’s integration and its implications on daily existence.
This perspective starkly contrasts a 2025 study by the MIT Media Lab, which asserted that despite extensive investments in AI—totaling billions—roughly 95% of organizations have reaped no tangible benefits to date.
That research, nevertheless, faced substantial scrutiny concerning its methodology. Regardless of the discourse, the unrelenting pace of AI investments breeds apprehension over an emerging disconnect between anticipated outcomes and actual results.
US research firm Gartner has further amplified concerns, suggesting that AI is entering a “trough of disillusionment,” indicating a pressing need for more case studies to alleviate skepticism.
“The enhanced predictability of ROI [Return on Investment] must materialize prior to any substantial scaling of AI within enterprises,” asserted John-David Lovelock, a Gartner analyst, referencing the firm’s latest AI expenditure report.
According to this analysis—published last week—global spending on AI is projected to reach an astounding $2.52 trillion by 2026.
Despite pervasive anxieties regarding a potential AI investment bubble and its consequential repercussions on the labor market, optimism remains buoyant at the WEF annual gathering, particularly among the multitude of participating technology enterprises.

Monday’s report provides a much-needed respite for these technology firms, as Accenture’s chief strategy officer Manish Sharma emphasized, “Trusted, advanced AI can revolutionize businesses, but it necessitates adequate organization of data and processes to truly capitalize on technology.”
He also highlighted the indispensable role of human creativity in optimizing returns on AI investments.
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