WP Engine Integrates Big Bite Talent to Enhance Publishing Development
- Strategic Shift: Agency Skills Transitioned In-House
- Conclusion of Big Bite Agency Services as Engineers Join Internal Team
- Integration Solidifies WP Engine’s Commitment to WordPress for Scalability
WP Engine has confirmed its acquisition of Big Bite, an agency known for its extensive experience with prominent media enterprises.
For over a decade, Big Bite has been integral in constructing newsroom infrastructures, streamlining editorial processes, and developing bespoke publishing tools tailored for global publishers.
Its clientele boasts significant newspaper collectives and tech magazines that rely on sophisticated content management systems.
WP Engine Absorbs Big Bite
This acquisition signifies WP Engine’s intent to bolster its internal publishing capabilities, moving away from a reliance on external agency partnerships.
As part of this strategic maneuver, WP Engine will dismantle Big Bite’s agency operations, eliminating its status as an independent service entity.
The entirety of Big Bite’s team is expected to be assimilated into WP Engine’s engineering department, where the focus will pivot toward innovating and enhancing publishing solutions.
The company asserts this shift is designed to augment the services available to enterprise clients and affiliated agencies, signaling a pivot towards internal product advancement rather than ongoing client consultative interactions.
“This acquisition fortifies WP Engine’s dedication to empowering publishers with tools that facilitate efficient content creation, organization, and distribution,” remarked Ramadass Prabhakar, Chief Technology Officer at WP Engine.
“Together, we have aligned our strengths to support some of the largest publishers globally, including ITP Media Group. This alliance places us in a distinctive position to introduce intelligent, tailored software products for both agency partners and publishers, enhancing their digital content delivery and workflow optimization.”
WP Engine purports to operate as a premium entity within the expansive WordPress ecosystem, offering managed hosting solutions and associated services.
The organization has long endorsed WordPress as a versatile platform for significant enterprises, despite ongoing discussions about its suitability as the premier CMS for demanding business applications.
By integrating Big Bite’s publishing experts, WP Engine is reinforcing its commitment to WordPress hosting to cater to media establishments that require robust editorial frameworks.
However, this consolidation diminishes Big Bite’s autonomy, amalgamating its expertise into a singular vendor’s ecosystem.
This centralization may curtail options for publishers who previously benefitted from Big Bite’s cross-platform functionalities, yet both parties have expressed satisfaction with the outcome.
“We are thrilled to unite our two organizations to foster growth and cultivate unique product offerings for digital agencies and brands collaborating with WP Engine,” stated Jason Agnew, Chief Technology Officer and Co-Founder of Big Bite.
“By merging our engineering capabilities, we aim to deliver unparalleled value to WP Engine’s agency partners aspiring to elevate their publishing functionalities.”
Source link: Techradar.com.
