Nvidia Enters Non-Exclusive Partnership with AI Startup Groq
Nvidia unveiled a non-exclusive licensing agreement with the burgeoning AI chip startup Groq on Wednesday, acquiring pivotal technology and ushering in a host of new executive talent, including founder Jonathan Ross.
This development starkly contrasts earlier allegations surrounding a potential $20 billion acquisition, as Groq confirmed its intent to maintain independent operations under the guidance of new CEO Simon Edwards.
Jonathan Ross, esteemed for his role in the creation of Google’s tensor processing unit, is set to join Nvidia alongside President Sunny Madra and a cadre of engineering personnel. Groq, headquartered in Mountain View, specializes in inference chips designed to expedite responses from trained AI models—a sector where Nvidia is increasingly challenged by competitors such as AMD and various startups.
This agreement follows Groq’s substantial $750 million funding round in September, which elevated the company’s valuation to $6.9 billion. Esteemed investors included Disruptive, Samsung, Cisco, Altimeter, and 1789 Capital, where Donald Trump Jr. holds a partnership role. Alex Davis, CEO of Disruptive, noted that the collaborative agreement was expedited remarkably.
Previously, CNBC reported that Nvidia was poised to acquire Groq for $20 billion in cash, a monumental transaction that would have eclipsed Nvidia’s $7 billion acquisition of Mellanox in 2019. Neither company has commented on these acquisition rumors; Groq reiterated in its blog that its cloud operations will persist independently.
Amid the rising demand for AI inference hardware, Groq is targeting $500 million in revenue this fiscal year. The firm’s language processing units purport to execute large language models at ten times the speed while consuming only one-tenth of the energy utilized by conventional chips. Currently, Groq serves over two million developers, a marked increase from 356,000 last year.
The startup employs an innovative architecture that capitalizes on on-chip SRAM memory, eschewing reliance on external high-bandwidth memory chips, thus surmounting pervasive memory limitations in the industry.
This unique approach enhances chatbot interactions but imposes constraints on model size capabilities. Additionally, Groq’s primary competitor, Cerebras Systems, is reportedly gearing up to go public next year.
Nvidia CEO Jensen Huang accentuated the necessity of sustaining market supremacy as the focus of AI transitions from training to inference during his keynote address in 2025.

As of late October, Nvidia boasted $60.6 billion in cash and short-term investments, a significant increase from $13.3 billion at the outset of 2023. Recently, Nvidia indicated a willingness to invest up to $100 billion in OpenAI.
Groq plans to inform its investors about the licensing agreement later on Wednesday. This move signifies Nvidia’s commitment to bolstering its inference capabilities while neutralizing a burgeoning competitor in the swiftly evolving landscape of AI hardware.
Source link: Technobezz.com.






