Transformation of Mexico’s E-commerce Landscape: A Logistics Revolution
Mexico’s e-commerce sector is witnessing a fundamental metamorphosis, wherein logistics is emerging as a prime competitive asset rather than merely a subsidiary function.
As revealed by the Mexican Online Sales Association (AMVO), online retail sales surged to MX$789.7 billion in 2024, reflecting an impressive year-on-year growth exceeding 20%.
Concurrently, the National Institute of Statistics and Geography (INEGI) disclosed that in 2023, digital commerce constituted 6.4% of the national GDP, demonstrating a real value-added growth of 8.5%.
This burgeoning momentum, alongside an e-commerce penetration rate soaring to approximately 84% in 2024, has profoundly recalibrated corporate focuses.
“Organizations are now emphasizing real-time, resilient, and reliable delivery execution to satisfy increasingly discerning consumer demands,” asserts Helcio Lenz, Managing Director for Latin America at Infios, in a discussion with MBN.
The Shift to Intelligent Supply Chain Execution
Enterprises are no longer merely refining sluggish processes; they are compelled to develop competencies that function with agility, accuracy, and resilience.
“This necessitates a transition towards intelligent supply chain execution, wherein technology, data, automation, and analytics harmoniously converge with the customer value proposition,” elucidates Lenz.
In this paradigm, technology serves as the enterprise’s nervous system, transforming real-time data into actionable decisions.
The ambition is to foresee disruptions rather than merely respond to them, while scaling operations through intelligent automation instead of expanding physical infrastructure.
The outcome is enhanced operational efficacy and increased capacity for strategic roles that emphasize analytical thinking and innovation.
Unified Platforms and Market Validation
The rise of omnichannel retail has rendered fragmented processes and disparate systems unsustainable. Companies now demand integrated, modular, intelligent platforms where inventory, orders, and transportation operate seamlessly as a cohesive, adaptive unit.
This logistical flexibility—the capacity to manage inventory fluidly and quickly pivot—has become a crucial market differentiator, according to Lenz.
This evolution is buttressed by market endorsement. Infios was uniquely recognized as the sole “Customers’ Choice” in the Gartner Peer Insights Voice of the Customer 2025 report for Warehouse Management Systems (WMS), underscoring tangible improvements in productivity and customer retention for organizations that adopt intelligent execution solutions.
Mexico’s Position in Continental Logistics
Mexico is poised to become a continental logistics powerhouse, harnessing the surge in digital demand, an advanced retail ecosystem, nearshoring trends, and a robust technological foundation.
The country distinguishes itself through execution, suggesting that future frontrunners will be those who adeptly translate technology investments into operational excellence.
The strategic dialogue has shifted from the imperative of transformation to the velocity of its realization. “Customer trust is the new currency, earned with each successful delivery,” remarks Lenz. Therefore, an intelligent supply chain stands as the bedrock of competitive edge in business.
Source link: Mexicobusiness.news.
