MANILA, PHILIPPINES – Unilever Philippines has further solidified its preeminence within the industry this year, triumphing at two esteemed award platforms renowned for modern marketing and media innovation: the Marketing + Media Alliance (MMA) 2025 SMARTIES Philippines Awards and the Media Specialists Association of the Philippines (MSAP) ICE Awards 2025.
Achieving consecutive accolades as Advertiser of the Year in both ceremonies, the company was also recognized across its diverse brands in Beauty & Wellbeing, Foods, and Personal Care.
This year, the MMA SMARTIES Philippines Awards, a global benchmark in contemporary marketing, honored 71 exemplary entries. Unilever Philippines distinguished itself as a predominant force at the event, claiming a remarkable total of 12 awards, which included two pivotal Industry Awards:
- Advertiser of the Year for the second consecutive year, marking an impressive back-to-back achievement for the firm.
The company’s celebrated brands, including Dove, Closeup, Knorr, and Lady’s Choice, garnered recognition through impactful campaigns that received Gold, Silver, and Bronze SMARTIES awards.
A winning streak continues at the 2025 MSAP ICE Awards
Dennis Perez, Beauty and Wellbeing Philippines Demand Creation Lead, proudly received the Advertiser of the Year title.
Unilever Philippines’ trajectory of excellence extended seamlessly into the 2025 MSAP ICE Awards, which serve as a hallmark for best practices and impactful campaigns within the media industry.
The company secured the prestigious Advertiser of the Year title, accompanied by multiple Gold, Silver, and Bronze medals for its pioneering and insight-driven campaigns executed across various multimedia platforms.
The captivating campaigns from Unilever Philippines resonated profoundly with audiences through immersive storytelling and culturally relevant engagements, showcasing the company’s robust abilities across a wide spectrum of marketing and media disciplines.
“Aligned with our Social-First initiatives to foster widespread engagement, each campaign developed for our brands at Unilever Philippines is rooted in authentic community and cultural insights – these consecutive victories at both the SMARTIES and the MSAP ICE Awards validate the significance of our mission,” articulated Marinelle Villanueva, Unilever Foods Marketing & Demand Creation Lead.
“We share this honor with our dedicated teams, our agency collaborators, and the communities that continually inspire us to elevate the benchmarks.”
In a year characterized by breakthrough creativity and media innovation, marketing emerged as a formidable value catalyst for Unilever Philippines, igniting conversations, inspiring actionable change, and fostering significant societal impact for Filipinos – all while achieving substantial business results.
As it marks these accomplishments, Unilever Philippines remains committed to the notion that purpose-driven and data-informed creativity engenders authentic and lasting transformations in its pursuit to champion true beauty, celebrate Filipino culinary heritage, and uplift communities that foster unity.
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