Madhav Sheth, the visionary Founder and CEO of NxtQuantum Shift Technologies, recently engaged in an in-depth conversation with The Hans India, elaborating on India’s burgeoning innovation landscape, the essence of technological sovereignty, and the transformative potential of the Ai+ Smartphone — underpinned by NxtQuantum OS — to empower users in a progressively digital-centric realm.
In recent years, India’s innovation ecosystem has experienced a significant transformation. From your perspective, what pivotal changes or facilitators have enhanced the capacity to develop and expand tech-led innovations compared to five years ago?
Half a decade prior, the Indian technology sector was primarily reactive, emphasising rapid growth and user acquisition.
Currently, a paradigm shift is evident. Founders, investors, and policymakers have cultivated a deeper understanding of ownership — encompassing intellectual property, data, and design.
The establishment of robust public digital infrastructure has created a solid foundation for startups. The Production-Linked Incentive (PLI) scheme is beginning to intertwine manufacturing with innovation rather than mere assembly.
Perhaps most crucial is the evolving belief within the ecosystem, which now embraces the aspiration to innovate for both national and global markets.
When you refer to technological sovereignty, what significance does it hold for you, and in what ways do AI and the smartphone contribute to fostering an India-centric smartphone ecosystem?
Technological sovereignty epitomises control and accountability. It embodies the concept of constructing systems characterised by transparency and reliability. The Ai+ Smartphone actualises this vision through NxtQuantum OS and the NxtPrivacy Dashboard.
This innovative dashboard empowers users with real-time insights into application access to functionalities such as location, camera, and microphone, along with intuitive, one-tap controls for managing permissions.
To us, sovereignty signifies the creation of technology that users comprehend, trust, and control, fortifying India’s digital autonomy while safeguarding user privacy.
How does the AI+ Smartphone navigate the delicate interplay between India’s quest for technological autonomy and the global realities of supply chains, software ecosystems, and AI infrastructures?
India’s aspiration for technological independence is undoubtedly strengthened through global engagement. Collaboration facilitates scale, knowledge, and innovation, whereas clear control ensures enduring stability.
The Ai+ Smartphone exemplifies this equilibrium. Our focus on openness, transparency, and partnerships reinforces both trust and capability.
Ultimately, we aim to construct systems that are globally integrated yet locally accountable, striking a harmonious balance between the two realms.
You have often referenced China and Taiwan, prominent entities in the electronics landscape. What insights can India glean to ascend as a technological superpower in the near future?
To emerge as a tech powerhouse, India must make substantial investments in research and semiconductor capabilities, foster confidence in domestic digital platforms, and emphasise vertical integration that transcends mere assembly and distribution.
The journeys of China and Taiwan were propelled by an unwavering commitment to advanced manufacturing, robust local ecosystems, and consistent policy advocacy for innovation.
For India, the directive is unequivocal. Transition from being a consumer of imported technologies to an originator of products and platforms that command global respect is imperative.
This necessitates prioritising local design, ensuring transparent supply chains, and adhering to Indian legal frameworks — all aligned with our unique realities.
Adopting this perspective will enable India to metamorphose from an assembly hub into a genuine technology titan.
The Ai+ Smartphone has already created substantial momentum post-launch. How has the market reacted in terms of sales and user engagement, and how does this align with your initial forecasts?
The feedback has been overwhelmingly positive. Users appreciate the streamlined software, robust performance, and meticulous design.
The prevalent sentiment among users encapsulates the experience as simple, swift, and dependable. For us, this validation is paramount, affirming that users prioritise trust and performance within a single device, which is precisely the ethos behind the Ai+ Smartphone.
As India strides toward comprehensive digital inclusion, what strategies do you envisage for enhancing the outreach of AI+ Smartphones in Tier 2 and Tier 3 cities, where connectivity and awareness significantly influence adoption?
Democratisation entails making technology accessible and relevant to all, not just a select few. The Ai+ Smartphone is designed to bridge this digital divide through a user-friendly, multilingual interface that remains reliable even in areas with limited connectivity.
Our collaboration with Flipkart guarantees extensive reach across India, from metropolitan areas to smaller locales, bringing privacy and performance to users nationwide.
This encapsulates our commitment to inclusive digitisation — ensuring every Indian, regardless of their location, can access world-class technology.
What does your marketing strategy entail for the forthcoming months, especially as you strive to cultivate brand allure while simultaneously ensuring the Ai+ ecosystem is accessible to a broader audience?
Establishing a brand is an incremental journey. The Ai+ Smartphone is still in its nascent stages, and building trust necessitates patience. It is vital to communicate clearly about our core values — privacy, performance, and transparency — reflected in both our messaging and products.
Our objective is to deliver authentic value and forge lasting relationships based on trust with every user. As the Ai+ ecosystem expands, maintaining this emphasis on clarity and reliability will steer every new product launch.
When consumers choose an Ai+ Smartphone, they should feel assured of the brand’s commitment — and this consistency will chart our growth trajectory.
Source link: Thehansindia.com.
