Collaboration Between NIQ and Amazon Marketing Cloud to Enhance Cross-Platform Advertising Insights
CHICAGO, November 21, 2025—In a significant announcement, NIQ and Amazon Marketing Cloud (AMC) have forged a partnership aimed at quantifying the efficacy of cross-platform advertising strategies within Italy.
This collaboration will provide advertisers and agencies the opportunity to garner actionable insights regarding the performance of ad placements that span digital, linear television, and streaming sectors, elucidating their respective roles in driving incremental reach and influencing purchase behaviors on Amazon’s extensive e-commerce platforms.
The endeavor relies on high-quality data sourced from Sinottica®, a long-standing single-source consumer panel in Italy, maintained by NIQ and complemented by information derived from Amazon Marketing Cloud.
The study will utilize Sinottica’s linear television data in conjunction with various Amazon inventory assets, including Amazon DSP, Sponsored Ads (Products, Brands, Display), and Streaming TV (Prime Video, Twitch, Fire TV).
This methodical approach will facilitate a deeper comprehension of how advertising exposure in both digital and traditional avenues translates into consumer actions on Amazon, thereby enabling advertisers of diverse scales to fine-tune their campaign strategies and augment sales performance.
This initiative aligns seamlessly with AMC’s Global Strategic Initiative, which is dedicated to developing scalable, privacy-conscious advertising activation and measurement solutions tailored for leading brands and agencies across the globe.
“By equipping advertisers with a clear understanding of their campaigns’ reach and the incremental value each platform delivers, we are furnishing vital insights that promote astute media investments,” remarked Maureen Stapleton, Commercial Lead, NIQ Media, Europe.
“Our collaboration with Amazon Marketing Cloud underscores our shared commitment to data-driven marketing.” The research is poised to investigate pivotal queries, including:
- Reach: How many consumers were engaged via linear TV as opposed to Amazon’s digital and streaming ads? To what extent does digital media amplify the reach of linear TV?
- Audience Composition: What demographic segments were captured on each platform, and how did the audience profiles differ considerably?
- Purchase Behavior: Did exposure to advertising lead to product acquisitions on Amazon? Were there variances in purchase rates across the different platforms?
For further information regarding this initiative and insights into how cross-platform measurement can refine your marketing approach, please reach out to your NIQ or Amazon Ads representative.
Source link: Finance.yahoo.com.
