iPhone Pocket: In an innovative collaboration, technology behemoth Apple has partnered with the renowned Japanese fashion label ISSEY MIYAKE to unveil an accessory named the iPhone Pocket.
This 3D-knitted case is specifically engineered to accommodate an iPhone along with other small essentials. The design, which marries minimalism with tactile appeal, draws inspiration from ISSEY MIYAKE’s celebrated concept of “a piece of cloth.”
The iPhone Pocket will be accessible beginning Friday, November 14, across select Apple Store outlets and the official Apple online platform throughout the US, UK, France, Italy, Japan, Singapore, South Korea, Greater China, and Taiwan.
Key Features of the Apple & ISSEY MIYAKE ‘3D-knitted’ Case:
- Crafted in Japan, the iPhone Pocket boasts a unique 3D-knitted structure that not only houses an iPhone but also allows for the storage of small personal items such as AirPods or keys.
- The ribbed, open textile subtly showcases its contents when stretched, granting users a glimpse of their iPhone display.
- As detailed in the announcement, the iPhone Pocket can be worn in multiple configurations, such as handheld, attached to bags, or worn directly on the body.
- The accessory is offered in eight distinct colors, with the long strap variant available in three hues.
A Convergence of Design Ideals
“The iPhone Pocket epitomizes the connection between the iPhone and its user,” remarked Yoshiyuki Miyamae, design director at MIYAKE DESIGN STUDIO. “This accessory delves into the notion of ‘the joy of wearing your iPhone uniquely.’ Its simplicity resonates with the ethos at ISSEY MIYAKE — embracing ambiguity to foster possibilities and individual interpretation,” he elaborated.
Molly Anderson, Apple’s vice president of Industrial Design, noted that the partnership underscores a mutual commitment to craftsmanship and simplicity. “This ingeniously designed extra pocket encapsulates those principles and serves as a natural extension of our product line,” she stated.
“The color palette for the iPhone Pocket was intentionally curated to harmonize with all our iPhone models, enabling users to craft their personalized combinations,” she continued.
Colors, Pricing, and Availability
The iPhone Pocket will be launched in vibrant shades, including lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black, with a retail price of $149.95 (US).
The variant featuring a long strap, available in sapphire, cinnamon, and black, will be priced at $229.95 (US).
This limited-edition accessory will be showcased and sold at select flagship Apple locations, such as Apple SoHo in New York, Apple Ginza in Tokyo, Apple Regent Street in London, and Apple Orchard Road in Singapore, among others.
Source link: Zeebiz.com.
