Apple is fervently pursuing the development of its inaugural foldable iPhone, with a tentative launch projected for 2026. This ambitious initiative places Apple squarely in competition with Samsung, a dominant force in the foldable smartphone arena.
A recent report from JP Morgan underscores the substantial technological advancements expected in this device. The analysis indicates that Apple plans to integrate a 24-megapixel front camera ingeniously concealed beneath the screen.
Revolutionizing Under-Display Camera Technology
This forthcoming device would represent Apple’s pioneering endeavor incorporating under-display camera technology, aimed at providing a seamless display without interruptions. By eliminating notches or punch-hole cutouts, the design aspires for an unobstructed visual experience.
Samsung has previously employed this innovative feature across its Galaxy Z Fold series for the past four years; however, it has opted to revert to a conventional camera for the forthcoming Galaxy Z Fold 7, a decision driven by limitations concerning image quality with the under-display solution.
The Crucial Bet on Image Quality
The prosperity of this feature is paramount for Apple. Historically, under-display cameras have grappled with challenges pertaining to image clarity. Apple’s aptitude in surmounting these obstacles will serve as a compelling selling proposition.
Industry pundits remain vigilant. Should Apple succeed, it could catalyze increased pressure on Samsung and other Android manufacturers, compelling them to re-examine their own under-display camera technologies with renewed intent.
The development of a foldable iPhone signifies a transformative chapter for Apple, as its introduction will likely legitimize the foldable form factor for mainstream consumers, potentially revolutionizing the high-end smartphone marketplace in 2026.
Information at a Glance
What is the anticipated launch date for the foldable iPhone?
JP Morgan analysts predict a release in 2026 based on meticulous supply chain research and component assessments, although this date remains unofficially confirmed by Apple. What notable camera feature is rumored for the device?
The foldable iPhone is expected to showcase a 24MP under-display front camera, which discreetly hides the sensor beneath the screen for a notch-free aesthetic. This marks Apple’s first foray into this technology. Has Samsung utilized under-display cameras in its foldable models?

Indeed, Samsung incorporated a 4MP under-display camera from the Galaxy Z Fold 3 through the Z Fold 6, but reports indicate that the company is shifting away from this feature in its next model due to concerns over image quality. Why is Apple’s venture into the foldable market significant?
Apple’s entry serves to validate the foldable smartphone category for a broader consumer base, igniting competition and accelerating innovation across the industry. What challenges are associated with under-display cameras?
The main concern lies in subpar photo quality compared to traditional cameras. The layers of the display can distort light, resulting in diminished sharpness for selfies and video chats.
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