Nick Larsen Joins Leatt as Head of Brand, Marketing, and Creative
Industry stalwart Nick Larsen has been appointed as the new Head of Brand, Marketing, and Creative at the protection brand Leatt. His career commenced at Pashley, yet he is predominantly recognized for his 18-year tenure at Hot Wheels, which later evolved into CSG UK, where he significantly contributed to the launches of Charge and Fabric.
CEO Comments on New Addition
In an official statement, CEO Sean Macdonald expressed enthusiasm regarding Larsen’s recruitment: We’re pleased to have bolstered our team with new members to enhance our sales and marketing initiatives, including our new head of brand, marketing, and creative, Nick Larsen, who boasts a proven track record in developing and championing iconic global brands.
The continued expansion of our stellar team remains a fundamental pillar of our future growth strategy.
Financial Performance and Growth
This announcement coincided with Leatt’s Q3 2025 financial results, revealing an 18% surge in revenues alongside a staggering 366% increase in net income. Direct-to-consumer sales soared by 61% compared to Q3 2024.
Revenue Breakdown
- Total revenues for Q3 2025 reached $14.34 million, marking an $2.20 million increase from $12.14 million in Q3 2024.
- This growth in global revenues is primarily attributed to:
- A $0.36 million rise in body armour sales.
- A $0.32 million increase in helmet sales.
- A $1.41 million boost in other products, parts, and accessory sales.
- A $0.11 million enhancement in neck brace sales.
Commitment to Innovation
Dr. Christopher Leatt, Founder and Chairman, remarked, “Our engineering and design team, along with the entire Leatt family, draws encouragement and energy from the growth within our principal product categories. We are poised to invest in a pipeline replete with innovative products and categories that cater to a broader riding community.”
CEO’s Perspective on Profitability
Macdonald further elaborated, “Gross profit as a percentage of sales showed improvement, increasing from 43% to 44% compared to the third quarter of 2024. While facing tariff-related uncertainties, domestic trading conditions are gradually improving.
Our U.S. MOTO and MTB sales teams are gaining traction at the dealer level, and our supply chain team is adeptly managing shipping and logistics costs.”
Positive Year-to-Date Performance
“All our product categories have experienced double-digit revenue growth on a year-to-date basis:
- Body armour: up 30%
- Helmets: up 60%
- Other products, parts, and accessories, including apparel, goggles, and components: up 49%
- Neck braces: up 18%
“While we remain vigilant concerning the international trade landscape, our commitment to cultivating Leatt as a global, consumer-facing brand is unwavering. We are building a robust, diversified, multi-channel sales organization aimed at reaching more riders around the globe.”
Looking Ahead
Our outlook remains optimistic. Despite the looming geopolitical challenges and economic uncertainties in the U.S. that could influence inflation and, possibly, demand, our inventory remains well-managed.
Domestic sales are gaining momentum, participation levels are robust, and international ordering patterns are increasingly favorable, contributing to a substantial revenue growth trajectory.
Source link: Cyclingindustry.news.
