How Google Reclaimed Its Advantage in AI

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Tech Giants Navigate Innovation and Regulation Amid Earnings Surge

Last week’s earnings spectacle, followed by Tuesday’s stock market recalibration, underscores the pivotal role that artificial intelligence (AI) enterprises play in stabilizing the financial landscape for technology behemoths.

Nonetheless, it is their consumer-facing products that remain crucial in warding off emerging competitors.

On Friday, Amazon (AMZN) issued a cease-and-desist order to startup Perplexity, demanding the cessation of its AI agent’s activities on Amazon.com, including purchases made on behalf of users.

The retail juggernaut accused Perplexity—a developer of an AI-driven search engine and web browser—of undermining the shopping experience on its platform. In response, Perplexity characterized the legal maneuvering as a form of corporate intimidation.

As articulated in Perplexity’s blog, “Bullying” manifests when substantial corporations wield legal threats to stifle innovation and diminish user experience.

This incident serves as yet another vivid illustration of the disproportionate influence wielded by established corporations over nascent startups.

Perplexity is not alone in recognizing that to render its AI products functional, it must leverage the widely adopted platforms that have predated the current AI revolution.

While Perplexity has endeavored to extend its AI capabilities across the internet, OpenAI, gearing up for a highly anticipated initial public offering (IPO), has taken a markedly different approach.

The creator of ChatGPT has engaged in collaborations with companies such as Zillow, Spotify, and Shopify, facilitating its AI agents’ navigation through these platforms.

However, subscribers of Artificial Intelligencer will recall our analysis of OpenAI’s struggles to partner with Google—initially, Google declined OpenAI’s request for integration with its search technology, subsequently altering its search scraping policies to constrain results to the top ten entries, thereby diminishing the quality of ChatGPT’s outputs.

Regardless of the route taken, AI startups must contend with the enduring dominance of established web entities.

Of course, the enterprise sector remains the most lucrative area for investment. Following a robust earnings report, Amazon commenced the week by announcing a $38 billion cloud computing contract with OpenAI.

Alphabet (GOOG), another substantial earnings beneficiary, has been redefining its trajectory in AI through advancements in Google Cloud. This week’s analysis delves into how this division has been instrumental in reinstating Alphabet’s competitive edge in the AI landscape.

The AI Landscape: Google’s Resurgence

A high-stakes gamble on its previously overlooked cloud computing unit has paid dividends for Alphabet, transforming the company from an “also-ran” to a crucial growth engine, thus restoring Wall Street’s confidence in its future viability.

“Cloud used to be perceived as the red-headed stepchild of Google,” a former employee remarked.

“However, if Google had not invested in cloud technology years ago, it would solely be an advertising and search entity facing mounting pressure.”

This scenario is particularly poignant, occurring three years ago when OpenAI instigated an AI arms race with the rollout of ChatGPT.

In an instant, Google appeared to lag behind, a glaring embarrassment for a company that had branded itself as “AI-first,” especially given that the foundational elements of ChatGPT originated in its labs.

Questions arose among long-time employees regarding Sundar Pichai’s capability as a wartime CEO at such a critical juncture.

However, Pichai has successfully turned the tide. His strategic decision, made upon taking office in 2019, to prioritize Google Cloud alongside YouTube has begun to yield significant results.

Cloud leader Thomas Kurian has emerged as one of Pichai’s key allies, implementing transformative changes within the division’s structure and ethos.

Kurian’s influence has been reflected in Google’s high-profile weekly meetings, where he has fought for increased resource allocation against other prominent leaders.

Achieving success required a departure from convention. By enabling Google Cloud to sell its internally developed AI chips to external clients, it cultivated a “healthy amount of tension” among different Google departments, including DeepMind, as recounted by a former Cloud executive.

This strategic pivot has allowed Google to carve out a competitive stance in the cutthroat cloud sector, where it has long been perceived as a peripheral player compared to titans like Amazon and Microsoft.

The Ads team, which once ridiculed Cloud salespeople seeking assistance in finalizing substantial contracts, has seen a transformative turnaround.

Today, Google Cloud is negotiating multi-million-dollar agreements with major enterprises and AI labs vying for computing resources akin to its rivals, OpenAI and Anthropic.

In certain scenarios, Google’s capacity to deliver its proprietary AI processing units (TPUs) has proved pivotal in securing contracts. Internally, Google now positions itself as a more imminent competitor to Nvidia as opposed to AMD or Intel, according to the former executive’s insights.

Though Google’s search and advertising business continues to be its predominant revenue source, the market’s renewed confidence, evident in last week’s 6% stock surge following earnings disclosures, is significantly buoyed by the cloud division.

Transitioning from obscurity to a growth catalyst, Google Cloud is now providing much-needed leverage for the company’s search operations and DeepMind AI initiatives to withstand encroachments from disruptors like Perplexity and OpenAI.

“Google Cloud is a paramount priority for Alphabet, and I foresee it taking on an even more central role as we advance,” Pichai articulated last October.

When questioned about Google Cloud’s resilience in the face of a potential market downturn, Pichai anticipated “significant robustness” within the business.

He remarked, From our vantage point, we have been engaged in AI initiatives for a decade, and we will continue this commitment for the next decade.

Our long-term strategies encompass an unwavering focus on AI, autonomous vehicles, and quantum computing. That encapsulates our approach.

Robotics has emerged as a challenging sector for venture capitalists seeking returns. A perplexing scenario has unfolded: investors are funneling unprecedented sums into robotics startups—nearly $20 billion in 2024 with projections for even higher investments in 2025—yet returns remain sluggish.

Bessemer Venture Partners’ latest report, utilizing PitchBook data, reveals a meteoric rise in investment in robotics startups across the United States and Europe, escalating from a few billion in 2016 to nearly $20 billion today.

The resurgence of enthusiasm has been notably spurred by ChatGPT, particularly surrounding “general-purpose” humanoid robots, despite Bessemer’s analysts suggesting a genuine breakthrough akin to a “ChatGPT-for-robots” moment is still several years on the horizon.

However, the report notes a critical discrepancy: liquidity—the mergers, acquisitions, and public offerings that generate actual financial returns for investors—peaked in 2019-2020 and has significantly diminished since, with minimal activity observed in 2025.

Bessemer anticipates that upcoming victories will be realized in less glamorous sectors such as surgical automation, narrowly geofenced self-driving technology, and optimized warehouse operations.

These niches are viewed as capable of meeting the stringent requirements for safety, return on investment, and data acquisition, while ambitious humanoid projects continue to absorb capital and demand patience.

AI RESEARCH TO PERUSE

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China remains a fertile ground for open-source AI advancements. Recently, MoonShot AI unleashed a groundbreaking development, generating considerable discourse among researchers.

They introduced “Kimi-Linear,” a new model architecture claiming superiority over traditional transformers, which underpin contemporary AI text comprehension.

Kimi-Linear boasts a performance that is six times faster and significantly less memory-intensive—by 75%—than equivalent models utilizing standard transformers, as per their findings.

The prevailing critique of transformers lies in their necessity for extensive computational resources, particularly in processing voluminous text. Currently, large language models analyze each word, determining its relationship to preceding words.

Kimi-Linear, however, amalgamates a conventional transformer with elements of “linear attention,” which aims to distill the most pertinent information, minimizing repetitive scrutiny of every word.

Although the adjustment may appear minor, it holds the potential to redefine what can be economically feasible within the AI domain.

Source link: Tradingview.com.

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