Funding Fuels Expansion of Mantayay’s Creator Network and AI-driven Content
- Investment aims to expedite regional growth and enhance digital infrastructure.
- Mantayay exemplifies the innovative spirit of Malaysia’s emerging digital landscape.
Mantayay Global Holdings Pte Ltd, a Singapore-registered digital media and creator-economy enterprise based in Malaysia, has secured a significant investment of US$5 million.
This funding round, spearheaded by Kairous Capital through the Kairous Asia Venture Fund II (SEA), marks Mantayay’s inaugural institutional funding milestone.
The capital injection is designed to facilitate its expansion across the region, fortify its network of creators, and propel advancements in AI-driven content and commerce infrastructure within pivotal markets.
Established in 2023 as Mantayay Sdn Bhd, the company has swiftly evolved to cater to a global clientele, spanning sectors such as gaming, fast-moving consumer goods (FMCG), and technology in Southeast Asia.
Its audited revenue is reported at US$462,000 (RM1.94 million) for 2023, with projections reaching US$1.88 million (RM7.91 million) for the subsequent year.
The organization boasts management of over 4,000 TikTok creators, generates upwards of 1,000 short-form videos monthly, and garners more than 100 million views across platforms like TikTok, YouTube, and Instagram each month.
Notably, its flagship intellectual property, Terpaling Menantu, has emerged as Malaysia’s most-watched short-form drama franchise, amassing over 300 million views cumulatively.
In response to the surging interest in Southeast Asia, Mantayay plans to establish a presence in China, Japan, and South Korea, aiding Northeast Asian firms aiming to penetrate the regional market. Industry projections suggest that the Southeast Asian creator economy could exceed US$1.4 billion by 2030.
Joseph Lee Moh Hon, Managing Partner at Kairous Capital, emphasized, “Kairous is supporting Mantayay’s vision at the convergence of content, creators, and commerce (3Cs).
We have observed robust structural trends in the media sector globally, including the rise of short-form dramas, content-commerce integration, and creator-led intellectual properties.
We believe that Mantayay is uniquely positioned to capitalize on these dynamics. Their team excels not only in visionary innovation but also in maintaining solid business fundamentals, achieving profitability while enhancing the digital content landscape in Southeast Asia.
They represent a new wave of digital ingenuity emerging from Malaysia. Our collaboration aims to lay the groundwork for how content, creators, and commerce will interconnect in the upcoming decade.”
“Mantayay is dedicated to establishing itself as a leader in short-form storytelling and content-commerce,” stated Ng YuBin, CEO and co-founder of Mantayay.
“This investment will propel our regional growth, diversify and deepen our creator ecosystem, and further refine our data-driven methodologies to deliver impactful, measurable outcomes for our partners.”
Source link: Digitalnewsasia.com.
