Delhi Startup Eyes Bold Expansion
The Delhi-based startup is pivoting from its roots in courier aggregation to forge innovative tools aimed at enabling online brands to effectively acquire, engage, and retain their clientele.
This strategic shift could signify a pivotal moment as the firm seeks novel avenues for growth within an increasingly saturated logistics landscape.
Shiprocket is preparing to enter the public markets with the aim of raising as much as ₹2,400 crore. The company submitted its draft proposal via a confidential route back in May and now awaits essential regulatory approval.
This eventual listing will serve as a litmus test; it will gauge whether the company can persuade investors of its evolution from a mere logistics intermediary into a comprehensive technology platform catering to India’s burgeoning $125 billion e-commerce sector.
“Our strategy involves reinvesting profits from our core operations into burgeoning sectors, as we believe in amplifying our capabilities through these developing services,” articulated the chief financial officer, Tanmay Kumar.
The firm’s division for emerging businesses, including marketing and automation, posted a remarkable growth of 41% in FY25, achieving ₹326 crore. These nascent services now contribute 20% to the firm’s overall revenue—a significant leap from 11% just two years prior.
Among its emerging ventures is the marketing automation sector, alongside provisions for checkout solutions and cross-border transactions. Collectively, these dimensions are identified as ‘emerging businesses.’
“Our marketing technology segment has empowered us to evolve into a full-stack platform for brands, and its growth trajectory is exceptionally rapid,” Kumar commented, though he opted not to divulge specific metrics.
Revenue from Shiprocket’s core operations, which dominate the company’s portfolio and encompass domestic shipping and value-added technology services, surged over 20% year-on-year to reach ₹1,306 crore, as disclosed in corporate filings.
Shiprocket’s operational income for FY25 soared 24% to ₹1,632 crore compared to the preceding year. It successfully curtailed its losses to ₹74 crore, a notable reduction from ₹595 crore in the analogous period, chiefly owing to the robust performance of its non-core undertakings.
A Strategic Competitive Edge
Shiprocket’s marketing platform, Engage360, furnishes brands with WhatsApp-based instruments to automate customer campaigns and resolve inquiries. This innovation not only enhances conversions but also diminishes return rates.
Additionally, the company offers a Return-to-Origin (RTO) suite, allowing customers to track shipments in real-time—an initiative designed to elevate post-purchase engagement and foster customer loyalty.
The enterprise is committed to amplifying its focus on AI-driven automation and data analytics, thereby assisting brands in discerning purchasing patterns, optimizing promotional efforts, and managing return processes with greater efficacy, Kumar elaborated.
Encompassing a complete e-commerce enablement platform, Shiprocket finds itself in competition with nimble challengers such as RTP Global-supported GoKwik and Inflexor-backed ClickPost, among others.
Furthermore, fintech entities are also actively venturing into this domain. Payments giant Razorpay invested $30 million in the UPI shopping and rewards platform Pop this June, shortly after acquiring PoshVine, a loyalty and rewards management portal.
Razorpay Engage, an advanced marketing growth suite, was subsequently developed on this framework.
As competition in the logistics sector intensifies, it becomes essential for providers to furnish partner brands with enhanced offerings to cultivate platform loyalty, remarked Satish Meena, an analyst at Datum Intelligence.
Logistics firms are uniquely positioned to deliver valuable insights that could drive e-commerce volumes, including data on lucrative regional markets and return rates across various categories.
This information can empower brands to effectively strategize their shipping schedules and expand their product lines, according to Datum Intelligence’s Meena.
Analytics emerge as the linchpin for operational efficiency, enabling brands to devote efforts to sustainable outcomes and minimize waste.
Consequently, companies are increasingly in pursuit of data regarding the most effective promotional channels, conversion statistics, and return patterns from both marketplaces and logistics partners, Meena added.
“Shiprocket is well-positioned to advance rapidly within the e-commerce enablement ecosystem, featuring a portfolio of over 300,000 brands and collaborating with more than 25 courier partners. This is indeed a long-tail endeavor,” suggested Meena of Datum Intelligence.
India is witnessing an unprecedented surge in direct-to-consumer brands, with estimates indicating approximately 11,000 active brands by 2024, according to market intelligence firm Tracxn.
Founded in 2017, Shiprocket aggregates third-party logistics providers like Delhivery, FedEx, Blue Dart, and Shadowfax, catering to the order fulfillment needs of both major corporations and small to medium enterprises.
To date, the company has garnered over $233 million in funding from prominent investors such as Temasek, Lightrock, Bertelsmann, and the publicly listed food delivery entity Zomato. As of March 2025, Shiprocket was valued at ₹10,100 crore, as reported by Tracxn.
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