Empowering Tradition: Naomi Romo’s Vision for Anghelo’s Suit & Tux
Naomi Romo possesses a profound admiration for the dedication her parents, Anghelo and Monica, have poured into Anghelo’s Suit & Tux located in Miami, Florida.
“I am here today because of their dreams and relentless effort toward a family vision,” Romo articulates. The entrepreneurial duo established the men’s wear and tailoring establishment in 2013, and today, Naomi collaborates with them as a co-owner.
“Being part of this family business has been an intrinsic aspect of my identity since my earliest memories,” she reflects.
In addition to enhancing one’s appearance, Romo underscores that her parents prioritize customer satisfaction by imparting their extensive knowledge.
“The manner in which my parents educate customers is truly an expression of love,” she shares. “It transcends the mere suit or dress shirt; it’s about how customers feel, empowering them to grasp what they’re wearing and its significance.”
Determined to replicate this ethos of diligent customer engagement within the realm of digital marketing, Romo—a digitally adept individual who enjoyed curating the store’s music playlists during her childhood—has taken the reins of social media marketing and the website, while also managing their second location.
In her quest to elevate Anghelo’s enduring enterprise through innovative marketing tactics, Romo stumbled upon Verizon Small Business Digital Ready and its grant opportunities. Enthusiastically, she embarked on a journey of educational courses.
“What I find particularly commendable about Verizon’s platform is its user-friendliness,” Romo remarks.
Emulating the meticulousness her parents embody, Romo has embraced new practices acquired through her training, including timely responses to online customer reviews. Following an SEO course, she successfully bolstered the company’s organic visibility by revamping website content and integrating compelling imagery.
Romo found the class titled “Finding Your Pitch” especially advantageous, as it focused on conveying their narrative authentically. “I considered my parents, as Spanish is our first language,” she notes, appreciating that the courses are available in both English and Spanish for her bilingual family.
As she contemplates the future, Romo envisions her role in the family business as one of navigating its continuous transformation, aided by Digital Ready.
“I perceive my responsibility as adapting to rapidly evolving technology, utilizing these resources to ensure the longevity of Anghelo’s Suit & Tux for years ahead,” she affirms.
Source link: Verizon.com.
