Comerica’s Initiative to Boost Small Businesses During Detroit Lions Home Games
DETROIT, Sept. 12, 2025 /PRNewswire/ — This season, small enterprises have substantial opportunities at Detroit Lions home games through Comerica’s Small Business of the Game program, which provides unique resources to foster their growth.
Now in its seventh year, this collaboration between Comerica Bank and the Detroit Lions showcases a different small business each week during the Lions’ regular season at Ford Field. This initiative offers visibility to a vast NFL audience via stadium, digital, and traditional media channels.
Introduced in 2019, small businesses can tap into this partnership to enhance brand awareness and create meaningful connections.
Meghan Storey, Senior Vice President and Michigan Director of Small Business at Comerica Bank, remarked, “Small businesses are essential to our community’s vitality, and we’re dedicated to supporting their endeavors. We value the Detroit Lions’ investment in this program, which highlights small businesses and their contributions to customers and their communities.”
Resources accessible through the Comerica Small Business of the Game include:
- In-stadium signage
- Dedicated social media promotions from Comerica and the Detroit Lions
- Branded assets from both organizations
- Run of Site (ROS) advertising for one week on Detroitlions.com
- A curated asset best suited to business goals
- Game tickets and pre-game field passes to engage customers and prospects
Detroit Lions Chief Operating Officer Mike Disner stated, “Our commitment to supporting Michigan’s businesses, regardless of size, is unwavering. We are proud to collaborate with Comerica over the years to utilize our gameday platform to spotlight these deserving community stalwarts through the Comerica Small Business of the Game.”
The Lions will commence their 2025 home games on Sunday, Sept. 14, at Ford Field, with the first Comerica Small Business of the Game being Detroit Flex Defense, headquartered in Troy. This company is a leader in custom hose, tube, and fitting solutions, boasting over seventy years of experience across various sectors, including aerospace and defense.
In celebration of National Women’s Small Business Month, Comerica and the Lions will honor Evelyn’s Midtown Kitchen as the Comerica Small Business of the Game on Monday, Oct. 20, against the Tampa Bay Buccaneers.
This establishment, a semi-finalist in the 2025 Comerica Hatch Detroit Contest by TechTown, offers various culinary experiences designed to foster creativity and connection.
Comerica Small Business of the Game honorees include:
- Detroit Flex Defense: Facebook: DetroitFlexDefense
- MCHS Family of Services: Provides healthcare and advocacy to children and families impacted by trauma.
- Evelyn’s Midtown Kitchen: Website: emkculinary.com
- City Recycling Inc.: Family-owned scrap metal recycling service in Detroit.
- Saber Building Services, Inc.: renowned for facility management and custodial services.
- Acorp Property Management: Offers premium office rentals catering to diverse business needs.
Comerica’s support for small enterprises extends beyond mere promotional opportunities; the bank firmly believes that fostering small business growth is pivotal to vibrant communities. Notably, during National Small Business Week, Comerica Bank announced a significant contribution of $250,000 to community organizations aiding entrepreneurial development.
About Comerica Bank
Comerica Bank, a subsidiary of Comerica Incorporated, boasts the longest continuous presence in Michigan, dating back over 175 years to its establishment in 1849. It stands as the predominant bank employer in the metro Detroit area, with roughly 4,300 employees statewide. Through its extensive banking network, Comerica fosters enduring relationships grounded in integrity and financial responsibility.
About Detroit Lions
The Detroit Lions are a celebrated professional football team based in Detroit. As members of the North Division of the National Football Conference within the NFL, they compete at Ford Field. With a storied history, the team has made a substantial impact in the league, recently reaching the postseason after an impressive record of 15-2 in the 2024 season. For further details, visit www.detroitlions.com.
Source link: Finance.yahoo.com.
