Comcast Technology Solutions Partners with Dubai Media for Video Streaming Platform
DENVER — As IBC2025 approaches, Comcast Technology Solutions (CTS) has declared its collaboration with Dubai Media, the official media arm of the Government of Dubai, designating CTS as the comprehensive technology supplier for Dubai Media’s video streaming platform.
This partnership aims to enhance the streaming experience across Dubai Media’s diverse range of channels, including Dubai TV and Dubai Sports, set to debut for consumers later this year.
“Dubai Media is dedicated to delivering unparalleled informational and entertainment services, bolstered by cutting-edge and reliable technology,” stated Saleh Lootah, Senior Vice President of Engineering and Operations at Dubai Media.
“As a prominent entity in the regional media landscape, we take pride in pioneering the digital content frontier in the Middle East. Our alliance with Comcast Technology Solutions provides us with extraordinary flexibility and insights, empowering us to continuously set a benchmark for innovation and distinction.”
The enlisted platform symbolizes Dubai Media’s ambition to revolutionize media in this digital epoch, reinforcing its historic role as a cultural conduit linking Dubai to the broader Arab world.
CTS’s Cloud Video Platform, a facet of Comcast Media360—a round-the-clock managed service—will undergird Dubai Media’s ambition to modernize the digital media landscape. This service encompasses the complete content lifecycle, extending from acquisition and transformation to over-the-top (OTT) streaming, monetization, and user engagement.
The refreshed Dubai Media streaming experience via this platform is slated for launch in 2025. Further details regarding consumer engagement will be disclosed by Dubai Media in due course, stated both parties.
“We are privileged to support DMI’s visionary pursuits and are eager to be integral to this transformative phase for media in Dubai,” remarked Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, & Advertising for Comcast Technology Solutions.
“Our proficiency lies in navigating and simplifying the intricate backend technicalities of video operations, permitting our clients to concentrate on optimal audience engagement strategies. DMI’s choice serves as a robust validation of Comcast Media360 and our commitment to deliver comprehensive video solutions to pioneering broadcasters and media firms globally.”
Comcast Media360 facilitates a unified point of ingestion for any video entity, alongside its relevant files, enhancing content processing, title management, channel origination, playout, and distribution through direct-to-consumer platforms and various partners, including MVPDs, vMVPDs, FAST aggregators, and social media platforms, as conveyed by the company.
Furthermore, Comcast Media360’s Cloud Video Platform, alongside other CTS offerings, can be tailored or utilized independently according to the specific requirements of each broadcaster or content creator, as reported by CTS.
It was also announced that Comcast Media360 will be featured at the forthcoming 2025 IBC Show in Amsterdam, taking place from September 12 to 15. During this event, Comcast Technology Solutions will convene in Content Everywhere Hall #5.
Additionally, CTS’s Vice President of Product and Marketing, Peter Gibson, is slated to speak in a special session titled “Streamlining Video Operations for Broadcasters, Sports, and Content Providers.” To arrange a business meeting with Comcast Technology Solutions at IBC, please click here.
Source link: Tvtechnology.com.
