Strategic Partnership: Anthem Group Invests in Bolster Group
Vas Katos and James Clarke.
The Anthem Group, a consultancy specializing in entertainment marketing, has ventured into a significant partnership through its investment in Bolster Group, an agency renowned for its music and culture marketing acumen.
While the financial specifics remain undisclosed, both entities will maintain their independence. This collaboration seeks to amalgamate their respective expertise in entertainment marketing. Anthem currently oversees marketing initiatives for a substantial 60% of the commercial theatre and performing arts landscape, whereas Bolster holds an analogous prominence within the music festivals and concert touring domain.
“In an increasingly competitive arena for attracting ticket buyers, innovative strategies, visionary planning, and exceptional collaborations are imperative,” remarked Vas Katos, founder of the Anthem Group.
“Seen through this framework, the rationale for investing in Bolster becomes crystal clear. Collectively, Anthem and Bolster possess unparalleled insights into audience dynamics—merging cultural foresight with market intelligence and behavioral science to craft campaigns that redefine industry benchmarks.”
According to Katos, “Our synergy leads to millions of ticket sales annually across the nation. This shared influence over all aspects of live entertainment positions us to significantly transform the industry’s future.”
James Clarke, Chief Executive of Bolster Group, emphasized that selecting an investment partner was about more than merely financial backing; it was crucial to identify a shared ethos and cultural compatibility.
“Since our inception a decade ago, Bolster’s unique strength has been its capacity to translate cultural insights into tangible commercial success,” Clarke stated.
“With Anthem Group’s endorsement, we are ideally poised to enhance our offerings on a global scale, while steadfastly retaining the distinctive identity upon which our organization was founded.”
Bolster is poised for expansion, bolstered by Anthem Group’s support, and aims to accelerate its growth trajectory across Australasia and the United States.
Founded in 2015, Bolster operates across Australia, New Zealand, Asia, and North America, collaborating with noteworthy brands such as EA Games, KFC, YouTube, and Nike, alongside entertainment partners including Laneway Festival, Mushroom Group, and Frontier Touring.
The Anthem Group, co-owned by Vas Katos and Radek Sali, serves a diverse array of clients, including The Australian Ballet, Live Nation, Village Roadshow, Opera Australia, and Cirque du Soleil, across APAC, the USA, and the UK markets.
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Source link: Adnews.com.au.
