Retailers Move to Liquidate iPhone 17 Inventory Ahead of Apple Launch
In anticipation of the eagerly awaited September 9th Apple event heralding the release of the iPhone 18, retailers are expeditiously endeavoring to deplete their stock of the iPhone 17.
A noteworthy strategy has surfaced, exemplified by substantial early discounts on Amazon and a proliferation of significant price reductions from major retail outlets globally. Below, we collate the confirmed discounts currently available.
Discounted iPhone 17 Prices in the U.K. and Europe
EE has significantly slashed the price of the iPhone 17 Pro to £999 and the iPhone 17 Pro Max to £1,099, translating to a £100 concession on both models.
Retailers such as Currys and John Lewis are mirroring this discount, offering the iPhone 17 Pro at £100 less than the initial price, while the iPhone 17 Pro Max sees a similar reduction.
In Spain, MediaMarkt has reduced the standard iPhone 17 256GB to €919 from its prior price of €959, achieving a modest 4% savings. Meanwhile, the iPhone 17 Pro Max benefits from an even more generous €150 markdown.
Discounted iPhone 17 Prices in Australia
In Australia, JB Hi-Fi is presenting the iPhone 17 Pro Max 256GB at AUD$1,899, down from its original AUD$2,199 launch price—a remarkable AUD$300 saving, representing a 13.6% discount. The iPhone 17 Pro is similarly priced, receiving an AUD$300 reduction, now retailing at AUD$1,699.
Additionally, as noted previously, Amazon’s discounts remain active. Interestingly, the platform has positioned itself as one of the few establishments to discount both the base iPhone 17 and the iPhone Air, with the latter seeing a permanent reduction of £200 from its original £999 price.
For U.S. consumers, procuring an unlocked iPhone 17 is exclusively facilitated through Apple, where discounts are virtually nonexistent; however, the tech giant has recently elevated its trade-in valuations.
Is Now the Time to Sell Your Old iPhone Before Upgrading?
If you contemplate an upgrade to the iPhone 18, selling your existing device before the imminent launch could be a judicious decision.
Recent findings from SellCell revealed that a staggering 75% of iPhones experience a depreciation in trade-in value between Apple’s announcement and the product’s release.
The last launch registered significant declines, with 92.6% of analyzed iPhones losing value within a ten-day interval, averaging a loss of $36.46, and certain models, such as the iPhone 16 Plus 512GB, plummeting by as much as $129 in under two weeks.
With Apple initiating the iPhone 18 event on August 26th, time is of the essence. If selling on the secondary market is your aim, the likelihood of securing a higher value than current estimates diminishes swiftly.
Conversely, if you prefer a trade-in, you need not act with haste, as trade-in prices fluctuate throughout the year.
Both Google and Apple have recently increased their trade-in offers, while Samsung actively promotes competitive payouts for used devices—allowing you to retain your current phone as you await reviews for the iPhone 18.
Will iPhone 17 Prices Experience Further Declines?
The consensus suggests that this is indeed plausible, although significant reductions may not materialize before September 9th.
Traditionally, the most substantial discounts on the iPhone 17 surface post-launch of the new model, compelling retailers to expedite stock clearance.
For U.S. consumers in pursuit of an unlocked device, Apple is expected to reduce the iPhone 17 and iPhone 17 Plus pricing following the introduction of the iPhone 18, although the Pro and Pro Max models will be phased out.
Other retailers are anticipated to maintain promotional deals until their remaining iPhone 17 inventory is depleted.
Source link: Uk.news.yahoo.com.
