Samsung Launches Unique Collaboration for The Devil Wears Prada 2
Samsung has initiated a remarkable global partnership to commemorate the much-anticipated cinematic release of 20th Century Studios’ The Devil Wears Prada 2.
It features Helen J. Shen portraying her character ‘Jin’, adeptly executing a last-minute request from Miranda Priestly utilizing Circle to Search with Google on the cutting-edge Galaxy S26 Ultra.
Spotlight on Galaxy S26 Ultra at World Premiere
The Galaxy S26 Ultra took center stage during its illustrious red-carpet affair at the world premiere of The Devil Wears Prada 2.
With an activation designed to impress even the formidable Miranda Priestly, the device captured the breathtaking fashion displays of the attendees at this landmark event.
This marks Samsung’s inaugural Runway Cam #withGalaxy, celebrated through a special screening hosted by Samsung South Africa in collaboration with partners at Ster-Kinekor cinemas in Eastgate Shopping Centre, Johannesburg, on Tuesday, April 28.
The evening, where fashion met innovation, saw media and influencers embody the ‘Runway Ready’ theme, donning exquisite ensembles.
Guests were afforded a rare glimpse at the Galaxy S26 series, showcasing its latest impressive AI capabilities alongside Samsung’s Crystal UHD Smart TV 2025.
Influencer Perspectives on the Galaxy S26 Ultra
Prominent Galaxy S26 Ultra users and influencers Musa Keys (@musakeys) and Pedro (@Pedrothe3rd) engaged in this immersive experience.
Musa Keys remarked, For me, it’s always about immortalizing moments that transcend the ordinary, and the Galaxy S26 Ultra achieves that effortlessly.
The exceptional camera quality paired with features like Circle to Search with Google essentially transforms your pocket into a creative studio. Participating in an event intertwining fashion, music, and technology is entirely enriching.
Pedro echoed similar sentiments, stating, “The dynamism of the red carpet was palpable. The Galaxy S26 Ultra streamlined the process of capturing pristine, high-quality content while offering inspiration at my fingertips. It’s rapid, intelligent, and perfectly attuned to the fast-paced nature of such events.”
A Message from Samsung’s CMO
“At Samsung South Africa, our aim is to fuse innovation with culture in a manner that resonates authentically and excitingly with our customers,” expressed Kgomotso Mannya, Chief Marketing Officer at Samsung South Africa.
“This alliance with The Devil Wears Prada 2 enables us to present the Galaxy S26 Ultra not merely as a powerful device, but as a creative ally that encourages users to articulate their individuality, seize remarkable moments, and effortlessly stay ahead in fast-moving contexts.”
Samsung and Google’s Creative Partnership
Samsung and Google have collaborated on a series of thematic spots situated within The Devil Wears Prada 2 universe, illuminating how technology—particularly the Circle to Search feature with Google on the S26 Ultra—serves as a vital tool for maintaining composure in high-pressure scenarios.
Source link: Blazonmagazine.co.za.
