Hybrid Software Embraces Role as Transparency Service Provider for Amazon
Hybrid Software, a purveyor of enterprise workflow solutions tailored for the packaging and printing sector, has officially established its role as a Transparency Service Provider within Amazon’s Transparency program.
This initiative underscores the company’s commitment to enhancing variable data printing and serialization capabilities.
Amazon’s Transparency program serves as a vital product identification and serialization service, designed to empower brand proprietors and retailers in their efforts to thwart counterfeit goods, ensure product authenticity, and bolster supply chain transparency.
Central to this program is the implementation of unique, unit-level barcodes on product packaging, facilitating verification at all stages of the supply chain, right up to the moment of shipment to consumers.
Artflow, the artwork management software developed by Hybrid Brandz, optimizes the artwork workflow for brand owners, retailers, and design agencies alike.
It adeptly retrieves Amazon Transparency codes during the briefing phase and seamlessly integrates them into artwork proofs, thereby ensuring accuracy and readiness for approval within its browser-based viewer.
Leveraging Hybrid Software technology, Artflow also fosters high-speed, commercial-scale variable data barcode generation suitable for production environments.
In addition, Hybrid Software provides cutting-edge variable data printing and serialization solutions through its renowned platforms, PACKZ and CLOUDFLOW.
Collectively, these tools offer a comprehensive workflow — encompassing code retrieval, artwork approval, barcode generation, and print production — all seamlessly integrated into established packaging and label production setups.
The Transparency program mirrors a significant industry shift prompted by GS1 Sunrise 2027, advocating for the adoption of sophisticated, data-rich 2D barcodes to enhance traceability, authentication, and consumer engagement.
As retailers and marketplaces adapt to GS1 Sunrise mandates, Amazon Transparency stands as a substantial, practical execution of unit-level serialization and verification.
Hybrid Software has been poised for this evolution, having long delivered GS1-compliant barcode generation via PACKZ for packaging design and prepress, alongside automated print production through its CLOUDFLOW workflow software.
“As serialization and unit-level traceability evolve into essential prerequisites for global commerce, brand owners increasingly require reliable, scalable technology partners,” stated Igor Vandromme, Vice President and General Manager at Hybrid Brandz.
“Hybrid Software is honored to support Amazon Transparency by providing resilient, production-ready solutions that assist brands in safeguarding their products, customers, and reputation.”
“We are excited to welcome Hybrid Software into the Transparency Service Provider Network (TSPN), as they contribute to streamlining the often intricate processes related to unit-level serialization and packaging alterations,” remarked Michael Manley, Senior Manager of Global Business Development (Tech) at Amazon.
Their technology integrates effortlessly into current production landscapes, empowering brand owners to efficiently generate and manage serialized Transparency barcodes at scale through the Hybrid Brandz artwork management software, Artflow.
Amazon Transparency has now become an integral part of the workflow, rather than an ancillary process. This transition is crucial as the industry shifts from 1D to 2D codes to support GS1 Sunrise 2027.
This integration aspires to deliver brand owners a dependable, forward-looking strategy for serialization and compliance, instilling confidence and operational assurance as barcode and traceability requirements continue to evolve across global retail markets.
Source link: Labelandnarrowweb.com.
