Mercantile Pakistan Launches the iPhone 17e
Mercantile Pakistan, the official distributor of Apple products in the country, has unveiled the new Apple iPhone 17e.
This latest model is now accessible through Mercantile’s extensive network of authorized resellers, offering consumers a mid-range flagship device that seamlessly merges robust hardware with an exquisite design.
The pricing structure for the new iPhone reveals a 256GB variant tagged at Rs. 289,000, while the more capacious 512GB model is available for Rs. 377,500. Both options have received official PTA approval and can be found at select retail outlets in Pakistan.
Exquisite Design and Display
The iPhone 17e showcases a sleek and sophisticated design, measuring 146.7 x 71.5 x 7.8 mm and weighing a mere 169 grams, facilitating an ergonomic daily user experience.
Crafted with Ceramic Shield 2 glass protection on the front, along with a glass back and aluminum frame, it embodies durability without sacrificing elegance.
Its 6.1-inch Super Retina XDR OLED display boasts a resolution of 1170 x 2532 pixels and an impressive peak brightness of 1200 nits, ensuring vivid colors and crisp visuals. Significantly, Apple has integrated an anti-reflective coating, enhancing durability with a Mohs hardness level of 5 against scratches.
A19 Chip Delivers Superior Performance
At the core of this innovative device lies Apple’s advanced A19 chipset, fabricated using cutting-edge 3nm technology. This chipset demonstrates remarkable enhancements in both performance and energy efficiency.
Featuring a hexa-core CPU with clock speeds reaching up to 4.26GHz, and a 4-core GPU, it promises fluid multitasking alongside an exceptional gaming experience.
The smartphone is pre-installed with iOS 26.3, paving the way for future software updates including iOS 26.4.
Camera and Battery Capabilities
Photography enthusiasts will appreciate the 48MP main camera, which incorporates optical image stabilization (OIS) and is capable of recording 4K video with Dolby Vision HDR.
Additionally, the device includes a 12MP front-facing camera, equipped with Face ID and sophisticated depth sensing for selfies and video calls.
As for its battery life, the iPhone 17e is bolstered by a robust 4005mAh battery, supporting fast wired charging that reaches 50% in just 30 minutes, alongside 15W wireless charging facilitated via MagSafe and Qi2 technology.
Connectivity and Safety Features
The device is equipped with cutting-edge connectivity options, including 5G support, Wi-Fi 6, Bluetooth 5.3, NFC, and a USB-C interface.
Additionally, it incorporates modern safety features such as Emergency SOS and satellite messaging capabilities.

Available in Black, White, and Soft Pink, the iPhone 17e promises strong performance and premium build quality, targeting Pakistani consumers in search of a high-performing yet slightly more budget-friendly iPhone alternative.
Source link: Pkrevenue.com.





