Month: July 2020

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Best Practices for Building a Professional Website in 2020

Hardly any business can succeed without a well-built website. As people become more reliant on the internet for most of their needs, it’s important for businesses to invest in promoting their brands online. But it is not only businesses that get to have all the fun. Agencies, independent contractors, and professional firms can attain greater leverage if they focus on building websites that highlight their services. For professionals who have yet to digitize their promotional campaigns, a website should provide valuable …

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8 eCommerce Trends We See More of in 2020 & Beyond

Today, nearly 25 years later, the global eCommerce sales amounted to over $3.53 trillion and are projected to grow to $6.54 trillion in 2022. Online shopping has revolutionized retail, adapting shopping into something that meets the changing needs of modern-day customers. While more than two decades ago, eCommerce had limited capabilities, today, that’s not the case anymore. These are all changes that have taken modern-day eCommerce by storm from customization, enhanced return policies, or improved integration. So, if you’re still on …

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How to Put the Zing Back into Your Social Media Campaign?

Anyone who possesses even a modicum of experience within the online retail industry is aware that a strong social media presence is one of the keys to success. Not only can these channels provide an excellent way to interact with customers, but they are often used in order to measure the success (or failure) of an ongoing marketing campaign. However, there can still be times when a strategy no longer seems to be producing beneficial results. Much like a hot …

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20 Stunning Logo Design Fonts that Every Great Designer Needs

Designing a logo can cause you a lot of trouble, especially if you want it to look well-balanced and comprehensive. One of the most significant elements that almost every logo has is the typography that expresses some accurate information about the company the clients should be aware of. Therefore, typography deserves lots of attention while thinking about the future logo. Undeniably, as a brand’s visual identity having a well-designed logo is the foremost requirement for every business. It consists of …

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Zoho Projects for Freelancers: How to Organize Your Business, Complete Projects, and Increase Productivity?

Are you facing difficulties in managing your time as a freelancer? Well, time management plays an important role in increasing work efficiency.  If you manage your time well, you will not have to seek help from an external source. Planning is necessary to remember all the tasks without forgetting any essential work. An organizer is like your personal manager which is essential to stay on top of your game. An organized person especially in freelance business is able to stay motivated …

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Most Popular Frameworks for Building Progressive Web Apps (PWAs)

With the rapid change in the world of technology, web applications are continuously evolving. While the native applications were widely used previously, the popularity of progressive web apps (PWAs) is increasing in the present scenario. The high adaptation of these apps is what makes them stand out. The progressive web apps can easily adapt to a number of devices, platforms, and hardware. Moreover, the SEO friendliness of these apps is increasing the demand among corporate organizations. In comparison to native …

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8 Tips to Improve Customer Service on Your WordPress Website

When you think of a great customer service experience, you’re probably imagining a helpful salesperson. They greet you as soon as you walk into the store, they’re willing and ready to assist you with anything you need, and perhaps they’re doing something memorable. Maybe they offer you a bottle of water, give you an unexpected discount, or even a free gift. This type of customer service is provided by businesses that know the value of their clientele, such as Tiffany …

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6 Common Myths About Starting A Shopify eCommerce Store

We live in an era of digitalization and people have slowly got used to technology so much. People are enjoying the digital era to the fullest. Let me tell you that during the digital era, one of the businesses that has boomed so much is E-commerce. Yes, you heard that right! In this digital era, people are no more thrilled by the idea of retail shopping. Why waste your time roaming outside, when you can shop sitting at home in …

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11 Innovative Ways to Make Your Next Instagram Marketing Campaign Dazzle

Of all social media platforms, you can consider Instagram the most ideal platform for brands to promote their business, engage with their target audience, and also gain new customers. It is like a large marketing cake and every marketer has to try to cut their share of the cake. So, first of all, it is important that you have a content strategy for your Instagram marketing. In comparison to other social media platforms, brand contents attract up to 15x more …

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Top 10 Google Ads Alternatives That You Should Try

Google Ads (formerly Google AdWords) is a dominant force in paid search advertising but in recent years, advertisers are starting to experience an increasingly challenging and expensive experience on the platform with a lot of fierce competition and a highly saturated audience. Advertisers may find it more beneficial to explore other ads platforms and by finding new avenues for ads and diversifying paid media spend they will be enabled to reach new engaged audiences and bring down costs; competition is …

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