Month: May 2017

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Technology Stacks – How to Mix the Right Cocktail for Web Development

I can’t count how many times I’ve been asked about what technology stack is better or which one to choose for the next web project. The truth is that there is no such thing as technology stacks. Each one can be altered, tweaked, and upgraded over time. The Technology Stack is just a general term for describing a combination of programming languages, software units, and low-level application that works together. It’s a sum of technologies that allows your product to …

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Instagram Influencer Marketing – Some Tips for Getting Success

There’s much to be said about Instagram influencer marketing. It has enormous power over the reputation of your brand. If done right, entrepreneurs can leverage the marketing capabilities of everyday consumers to increase sales. It can also help you hone in on what your target audience really gravitates towards most. You can use that valuable information in your future campaigns. Influencer marketing is very prevalent in today’s social economy, and it comprises a vast space in the brand building. The …

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10 Top Trending Logo Design Techniques of 2016

How to Start Creating the Perfect Website for Your Brand

Congratulations; you’ve put a lot of thought into it, and you’re finally ready to put your company online. You’re not alone; plenty of small businesses in the United States and elsewhere realize the lucrative potential of e-commerce. However, a lot of companies still haven’t committed to representing their brand with a website. In fact, in 2015 only 28% of small businesses in the US were selling their products over the internet. The takeaway here should be obvious: put your business …

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Tips for Creating Employee Work Schedules that Work for Everyone

As a business owner, it is vital to remember that your employees look up to you for guidance and leadership. It is your responsibility to make the difficult choices when the time arrives. In some cases, your employees may not agree with your decisions, but they’ll respect them nevertheless. One thing that can really sever the relationship between employee and employer is the working schedule. If you fail to create work schedules that work ideal for everyone, you’re going to …

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How to Spot Fake Reviews Online – Some Useful Tips & Tricks

Reviews are incredibly powerful, stronger than you might think. Many people take to the Internet to see if something is good before buying it, and they land on these pages that are full of reviews. They are putting their trust in the reviewer’s honesty, but the truth is that most online reviews are fake. Here are a few tips to spot and avoid these fake reviews. 1. Affiliate Marketing You first have to understand why people write fake reviews. The …

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How to Kick-Start Your First Social Media Campaign on the Right Foot

Social media offers businesses a platform to market their products and services at a low cost. Millions of people spend hours on social media every day. Successful business owners in the current digital world realize the importance of building their presence on social media. After reading many success stories, you start thinking of launching a social media campaign almost immediately. Entrepreneurs and consultants make advertising on social platforms look so simple and straightforward. The truth is that many social media …

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SEO is the Key to Business Success. But How?

Before starting off with the importance SEO holds for any business, let’s have a look at what SEO is and why it has created such a buzz in the market nowadays. What is SEO? SEO stands for Search Engine Optimization. It is a set of certain rules which are implemented over website or blogs in order to improve the ranking of that particular blog or website on search engines like Google, Bing, Yahoo, etc. SEO helps in increasing the quality …

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Push Notification That Users Cannot Say “No” To

There’s little doubt that the smartphone is the most significant consumer invention of the 21st century. After all, people spend more time on smartphones than other gadgets or humans for that matter – you must have noticed that. No? Well, brands certainly have, and they have adopted new measures to increase their accessibility for smartphone users. Among these measures, push notification (wiki) are one of the more effective ones that help business communicate with their audience. Businesses encourage consumers to enable “alerts” on …

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3 Ways to Improve Your App UX and Optimize for the Mobile First Index

Searches from Mobile have overtaken those done by desktop, and Google, the world’s biggest search engine, acknowledged this fact and introduced the highly plausible Mobile first Indexing system. Google catalogs vast amounts of information on the World Wide Web and then prepares a ranking formulation for different search queries and keywords. This is called indexing. Previously, this was done with Google viewing each web page or information as a desktop user. But now it sees them through the lens of …

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An Effective Plan That Will Boost the CTR of Your Tweets

Persuading someone to click on a tweet on Twitter is an arduous task that keeps online marketers up at night. Because it is one of the most impact-making aspects. To measure the effectiveness of the tweets, marketers and other experts use click-through rate (CTR), which is defined as a number of clicks that a tweet received divided by the number of times the Internet users viewed it. It is a powerful indicator in internet marketing because it shows how to …

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