somoto

Somoto presents BetterInstaller

BetterInstaller is the latest product offering from Somoto, a company that develops software monetization tools. It is Somoto’s belief that software developers should concentrate on what they do best, such as developing software, and leave the job of attracting advertisers and maximizing the return from software to experts such as themselves. So how does BetterInstaller stack up in meeting these objectives? After first hearing about BetterInstaller by Somoto I contacted one of my software developer buddies and ran the concept past him. As luck would have it, he was just about to launch a new piece of software and agreed to test drive BetterInstaller. I must state though, that from the first he was very excited by the concept of not having to deal with advertisers so that he could focus his attention on his ‘baby’. He also liked the fact that it was free. After contacting BetterInstaller, my friend was contacted by an account manager who was apparently very personable, knowledgeable, and professional. Any queries were promptly and efficiently dealt with. Integrating BetterInstaller to the software couldn’t have been easier and due to the use of HTML5, BetterInstaller could be customized to keep the look and feel consistent with his … Continue Reading…

software

Online Media Planning Software

Online Media Planners, whether they work for an agency or in-house, have many different tasks and responsibilities.  Though the goal of their job is to maximize ROI for their campaigns, a lot goes into making sure that happens.  They must be part creative and part analytical.  They must create powerful marketing messages and be pros at targeting to the desired audience.  They must be budget-conscious and schedule-oriented. They must be familiar with many platforms and media.  They must be able to juggle several projects at the same time.  They must be able to present thoughtful and compelling media plans.  They must report on their failures and success strategically and analytically in order to learn from them. With all of these responsibilities, an Online Media Planner who wants to Excel must use powerful online media planning software. The ideal software application will combine features that will ease all facets on the Media Planner’s job: Research:  The software should help the Media Planner do thorough research.  It should include statistics, analyses, and trends.  The Media Planner should use the software to profile Publishers he is considering – give traffic, user, and audience information; provide insight about other advertisers and their campaigns currently … Continue Reading…

somoto

Somoto Company Review

Somoto, a name created from the first two letters of what this company is all about – Software Monetization Tools, is a relatively new kid on the block (first product offering in 2009) but then again, in this world of hi-tech that we inhabit, three years is an eternity, and Somoto continues to add to their product offering, so they must be doing something right. The tool for which Somoto is probably best known is their toolbar. The Somoto Toolbar was developed specifically with the Facebook and Twitter set in mind. Somoto recognized a need for a toolbar that targeted the social media set and created it. They gave users a better experience by adding features such as DealBulldog, Facesmooch, and Filebulldog to the toolbar. Once the users tasted the honey, it was easy to attract the software developing bees as they were provided a captive audience for their wares. As Somoto state on their website, “We have made it our mission to provide freeware and shareware developers with a straightforward and simple method to monetize, enhance and distribute their offerings.” The Somoto offering was apparently a compelling one. They identified a need in the market, addressed it, and are seemingly … Continue Reading…

web design

Web Design Secrets – Understanding Your Client’s Business

As a web designer, there are all kinds of things you need to consider. Things like what content will populate a page, what will be the color scheme you choose and how will the information be laid out – these are all important considerations. However, understanding the ins and outs of your client and their business can also come in handy when it comes to designing their site. For example, let’s just say the site you need to design is www.hughesnetinternet.net. Obviously, if you are unfamiliar with satellite internet service and how it works, you would want to familiarize yourself with it. While your client would typically provide you with press materials and information necessary to accomplish this, it would be prudent to go one step further. Depending on whom you are dealing with, this may or may not be possible, but one of the best ways to understand your client is to visit their business. Spend a day in the office and see what the culture is like and how people work in the office environment. Understanding all the little moving parts of a business can help inform your decisions even further when it comes time to lay down … Continue Reading…