Mobile Website Design – The Latest Trend In Internet Marketing

September 13, 2012

Web Design

mobile website design

If you are planning on being a long term successful online business owner, you need to pay attention to the latest trends in Internet marketing. The main reason for this is that these trends reflect changing consumer behavior. The latest trend is in the area of mobile website design. A mobile website simply means a website that has been optimized for mobile devices such as smartphones.

The future of the Internet is moving rapidly towards mobile usage. People are now taking the Internet with them wherever they go. This is not only with laptop computers but with touchpads and smartphones. The number of smartphones in use continues to grow. However, the number of feature phones in use has increased dramatically. These are phones that have tremendous capabilities to access and use the Internet but do not have an operating system to run applications. The prices of these phones are dropping and the monthly service cost is falling as well. At the same time, the touchpad devices are becoming smaller in size. The problem many consumers had with them was that they were bulky. The screen size on these touchpad devices is approaching that of a smartphone. The end result is that people can now take these portable devices with them everywhere and use the Internet wherever they are.

It is true that much of the Internet is used for socializing. In a mobile environment people keep in touch with family and friends. They read and send emails, and they get much of their daily information from the Internet. A business owner needs to be aware that consumers are also getting information about products and services from their mobile devices. Many people are making purchases right from their mobile device. This is a growing trend that an online business needs to be able to participate in. People who want to buy from their mobile devices will not be buying from you, if your site has not been optimized for a mobile device.

A business that sells online cannot ignore this trend in Internet use and needs to implement mobile web design as a part of their marketing plan. This is not only true for a business selling online but also one is doing business offline. A good example of this would be a restaurant. No sale is made, but consumers will be looking for a website to find the type of restaurant they want to eat at. Perhaps they want to see a menu or get an address and a phone number. Whatever the case, a restaurant needs to have at least a basic website and make sure that it is optimized for mobile web usage.

There are two ways to have a mobile version of your website. The first is to build one from the ground up. Your website will be optimized for your mobile customers, and this will make it easy for them to purchase from your company while they are on the move. This option is usually for those companies that have a complex website and are also selling over the Internet. For a business with a simple website, it may be possible to simply convert the site to a mobile version with a software program. This is quick and easy to do and can be quite effective. The type of site that benefits from a conversion is usually one from a local service, or any type of site that is listing information for the consumer.

There are Internet marketing firms that specialize in mobile website design. They can analyze your site and recommend the best course of action. It is important that you take this step and have a mobile website design done for your business. People will be able to use your site in a mobile environment, and your sales will benefit. If not, you will become less competitive, and your business will fall behind the competition.

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About Souvik Banerjee

Web Developer and SEO Specialist with 10+ years of experience in open source web development. He is also the moderator of this blog (www.rswebsols.com)

View all posts by Souvik Banerjee

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5 Responses to “Mobile Website Design – The Latest Trend In Internet Marketing”

  1. Custom Mobile Design Says:

    It is no longer enough to have a normal website, but local businesses must also have a mobile website. Website design must be “responsive” and able to adjust to the users device.

    Reply

  2. Howard Steele Says:

    It’s obvious that the number of Internet users who use mobiles as their primary browsing device will outnumber desktop users very soon. And if you’re a website owners, creating a responsive website must be your number one concern.

    Reply

  3. Steven Profeta Says:

    Well good article but have to say since we have offered clients mobile webites or redesign using responsive about 70% have opted responsive mobile sites alone just havent cut it with our clients so will probably drop this year but will continue to monitor.

    Reply

  4. Chris Says:

    Hi Souvik,
    I’m interested in your thoughts on “Mobile friendly” wordpress plugins vs fully responsive themes?

    Thanks
    Chris

    Reply

    • Souvik Says:

      Concept of “Mobile Friendly WordPress plugins” are the previous concept than “Responsive Themes”. Responsive Theme is better option now. One single theme can server your needs in all platforms and browsers. This is much easy to use and maintain. Also it helps to reduce the number of plugins in your website, this will help to load your website faster.

      Reply

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