There are many strategies involved in building a leading website, and SEO is one of them. SEO itself, however, also has many strategies of its own involved in achieving successful ROI. There are several factors that play into achieving monetary value from SEO:
- Keyword competition, cost and search volume
- Keyword trends
- Current traffic levels
- Industry trends
- Industry competition effectiveness
- Capital, resources, and time
- Expert opinions and advice
Is SEO Worth It?
There’s no doubt that SEO is one of the most powerful ways to market your brand online. A first or second place listing on Google can give your website huge profits and put your company at the forefront of its industry. So is SEO your answer? That depends. Do you have the drive and ability to optimize your website technically, build links and conduct content marketing? A shallow attempt at proper SEO will give you mediocre results at best. Using these three pillars, it’s possible to achieve the coveted goal ROI on your SEO.
Technical SEO involves backend manipulation to allow search engines easier access to your website. Any work that isn’t considered content is considered technical SEO. It gives your website a solid foundation for content to be the most visible and rank the highest for its given keywords.
Technical SEO strategies include:
- Improving site speed
- Compressing images
- Mobile optimization
- Strong site architecture (sitemap implementation)
- Optimizing robots.txt
- Adding canonical tags to duplicate content
Link building is the process of placing your website on the content of others. If you want to be a trusted website, the more websites that you can get linking to your content, the better.
Link building techniques include:
- Guest blogging
- Social media campaigns
- Industry research
- News campaigns
Content marketing is a way for you to get in front of your audience, to connect with them and to create a relationship with your core demographic. This is a time-tested approach that if appropriately implemented and measured can lead to significant ROI, and it is definitely on the rise.
Content marketing strategies include:
What is the Return On Investment – ROI of SEO? (Infographic)
This infographic of Crash Course to SEO Marketing is submitted by Tim Brown. He is the director of Marketing at Snap Agency and a designer focused on conversion rate optimization, and SEO. Follow him: Facebook | Twitter | Google+ | Linkedin.
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