boost-ecommerce-conversion-rate

Unconventional Ways to Boost Your eCommerce Conversion Rate

Nowadays, it’s very common to buy and sell things on the internet. For a seller, some of the words and phrases must have become very familiar to him; like eCommerce conversion rate, cart abandonment, time on site, time on page, etc. So, it won’t be a surprise that you also know about low eCommerce conversion rate. Studies of Fireclick benchmark index point out the fact that, when it comes to a website, only 10/100 are really interested in the products. … Continue Reading…

10-Unexpected-Ways-to-Promote-your-eCommerce-Business-Campaign

10 Unexpected Ways to Promote your eCommerce Business Campaign

After sparking an eCommerce business idea, you come up with a product that you would like to sell to your customers. In many cases, marketing is the most difficult part of a business venture, with many companies competing for the same clients in the market. However, with clear marketing strategies including web to print product design software, eCommerce business owners can overcome the challenges of marketing and rise above the competition. Here are ten ways for eCommerce business owners can … Continue Reading…

infinite-scrolling-kill-ecommerce

Does Infinite Scrolling Kill eCommerce? – A Complete Guide

Discussion on infinite scrolling usage is still a contradiction that whether it is fruitful for the eCommerce websites or not. However, it is a trendy technique, but if you use it especially for eStores, then it might lead your site towards failure and frustrate your niche to leave the page. Hence, this has become imperative to know in detail that is infinite scrolling feature harmful or good for your site in any instance? Continuous scroll is a little crazy feature … Continue Reading…

BigCommerce-vs-Magento

Bigcommerce vs Magento – The New Showdown of the eCommerce CMS

Bigcommerce and Magento have probably taken over the entire web development industry as one of the leading CMS solutions for e-commerce. Obviously for anyone looking to invest in business of a e-store they are all torn between the question of where do they start? You have all these superbly made tag lined ads running for multiple CMS solutions, what most people actually lack is insight in any of these technologies. For one thing, the software industry for CMS has come … Continue Reading…

ecommerce-seo

7 Essential SEO Tips for Your eCommerce Site

If your business is planning on selling any products or services via the World Wide Web, ranking higher than your competitors on Google is an absolute necessity for potential customers to find you. The truth is there is no point of crafting a fancy website with amazing products at the best prices if your site cannot be found on the page of search results on Google. After all, studies have shown that websites ranked number one receive an average click-through … Continue Reading…

online-marketplace

Online Marketplace – Comparison of eCommerce Platforms

Online Marketplace is a business place where business is done through internet. All business processes like sell and buy are performed through online marketplaces. The products on online marketplaces can be from multiple vendors, may be stores, brands or persons in the same marketplace platform. All the marketing strategy for attracting customers and money transaction processes are handled by marketplace owner while manufacturing and product shipping is dealt by third party vendor. This way, the manufacturer is able to sell … Continue Reading…

ecommerce-database-dba

Planning an eCommerce Platform? Think Database First

The power of eCommerce today cannot be gainsaid. This is the future of business and as an entrepreneur you need to tap into this rich market. E-marketer has already projected that eCommerce sales will hit $1.5 trillion by end of 2014, an increase of 20.1% from 2013. Leveraging on eCommerce Database However, your eCommerce page is only as successful as the database you use. The days when using HTML, JavaScript and CSS was enough for your website are long gone. … Continue Reading…

ssl-secure-sockets-layer

SSL: The Backbone of Doing Business over the Internet

To know whether SSL is a backbone of an online business over the internet, let’s understand what exactly is SSL? SSL stands for Secure Sockets Layer. It optimizes your website for security and trust. It establishes an encrypted link between a server & a client and offers secure transaction to customers during online shopping. To use the SSL protocol, a web server requires the use of an SSL certificate. Today, eCommerce is the most demanding businesses in the market & … Continue Reading…