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How Your Website Can Win Over Comparison Shoppers

Comparison shopping is huge. It’s always been popular, but the ease of navigating the internet has made it more effortless than ever. In fact, you’ve probably comparison shopped for something within the last week. But from a sales and marketing perspective, how can businesses get better at winning over comparison shoppers directly from their websites? Five Ways to Influence Comparison Shoppers Comparison shoppers are notoriously hard to convert. Not only are they super price sensitive, but they also exhibit minimal … Continue Reading…

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How to Get More Clients by Using Your Website? The Tips & Tricks!

Have you recently started your own consulting business? Are you finding it hard to build a network of contacts and expand your customer base? Is your website getting little to no traffic? Not to worry, you aren’t alone as most people who start their own business go through the exact same issues and search for the most effective and fastest way to grow and increase the traffic and interest on their website. The Role of a Consultant There are consultants … Continue Reading…

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How to Improve Your eCommerce Site Search in 5 Easy Steps

SEO is obviously an important part of running a successful eCommerce site, but it’s far from the only thing that matters. Once you get visitors onto your site, you must ensure they can find the information they’re looking for. This is why site search features and functions matter so much. Give These 5 Tips a Try Site search functionality isn’t the sexiest topic, but it’s something that must be prioritized if you’re hoping to develop a successful site that satisfies … Continue Reading…

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The Rulebook of Website Optimization and Rank Boosting with SEO and Web Design

Most novice web designers approach SEO awkwardly, like an alien from Area 51. Many of them also believe that web design and SEO are completely independent of each other. It is absolutely possible to find an SEO expert who solely focuses on onsite SEO like creating keywords, header tags, Meta tags and Meta descriptions, completely ignorant of the parameters of website designing. On the other hand, web designers are hardly even known to bother with SEO as their buck stops … Continue Reading…

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7 Cost-Free Lead Generation Techniques for Startups

Every business requires fresh leads. Even business owners who are confident that they can do well without attracting new leads need fresh leads. Counting on an existing client database is unwise unless you are a well-established company. If you are not yet well-established, but eager to ensure your business’ sustainability and reach higher heights, in the long run, you need to get serious about lead generation. If you are the owner of a startup business, you may not have a … Continue Reading…

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SEO Lessons from 2016 and what You Need to Know to Survive in 2017

SEO remains one of the most important marketing strategies for businesses fighting for recognition in the saturated online environment. Many a business owner has experienced the frustration and loss that comes with incorrectly-executed SEO, and many more have reaped the rewards of going the long route and investing in quality SEO services. As the year comes to a close, this article examines some of the most significant changes witnessed this year, and what we can anticipate for 2017. SEO never … Continue Reading…

SEO - search engine optimization

How You Can Use SEO to Counter the Rising Use of Ad Blockers

Many businesses, big and small, have found the recent rise in ad blocking extremely annoying and worrisome because of the heavy impact on their marketing campaigns that rely substantially on online advertising. Businesses that have a substantial audience of millennials recently witnessed that their ability to reach and communicate with the consumers has been severely impaired. The main reason for their failure to lure customers is the ad blockers installed on the devices of consumers which they use to browse … Continue Reading…

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What You Will Need To Make Your Business Website Convert

The days of simply having a website for a business and expecting it to be a success are over. A website, in many cases, is the first impression that customers have about a company. Something as simple as slow loading times or an archaic design can actually reflect poorly on the business. The primary purpose of a business website is to build a lead funnel, inform existing and potential customers, and to convert finally with sales. To do these things … Continue Reading…

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25+ Common SEO Mistakes That Are Killing Your Website (Infographic)

Search engine optimization is the simplest way through which you can boost your site’s ranking and traffic. It is one of the best techniques that will ensure that your business grows successfully in the online world. Plus, it can help improve your site’s performance as well as help increase awareness about your brand. However, while on the one hand, it is easy to implement SEO strategies on your website, on the other hand, the host of On-page and Off-page techniques … Continue Reading…

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How to Make an Outstanding Marketing Strategy to Grow Your Business

Your business plan contains many components. These include a description of your products or services, an explanation of how your company is different from others in your niche, the qualifications of your team members, and a SWOT analysis. Then there is the marketing strategy. This is where you define how you will create brand awareness, create conversions, and build relationships with customers. All too often marketing strategy takes a back seat to other business concerns. This is a real mistake. … Continue Reading…

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