SEO - search engine optimization

How You Can Use SEO to Counter the Rising Use of Ad Blockers

Many businesses, big and small, have found the recent rise in ad blocking extremely annoying and worrisome because of the heavy impact on their marketing campaigns that rely substantially on online advertising. Businesses that have a substantial audience of millennials recently witnessed that their ability to reach and communicate with the consumers has been severely impaired. The main reason for their failure to lure customers is the ad blockers installed on the devices of consumers which they use to browse … Continue Reading…

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What You Will Need To Make Your Business Website Convert

The days of simply having a website for a business and expecting it to be a success are over. A website, in many cases, is the first impression that customers have about a company. Something as simple as slow loading times or an archaic design can actually reflect poorly on the business. The primary purpose of a business website is to build a lead funnel, inform existing and potential customers, and to convert finally with sales. To do these things … Continue Reading…

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25+ Common SEO Mistakes That Are Killing Your Website (Infographic)

Search engine optimization is the simplest way through which you can boost your site’s ranking and traffic. It is one of the best techniques that will ensure that your business grows successfully in the online world. Plus, it can help improve your site’s performance as well as help increase awareness about your brand. However, while on the one hand, it is easy to implement SEO strategies on your website, on the other hand, the host of On-page and Off-page techniques … Continue Reading…

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How to Make an Outstanding Marketing Strategy to Grow Your Business

Your business plan contains many components. These include a description of your products or services, an explanation of how your company is different from others in your niche, the qualifications of your team members, and a SWOT analysis. Then there is the marketing strategy. This is where you define how you will create brand awareness, create conversions, and build relationships with customers. All too often marketing strategy takes a back seat to other business concerns. This is a real mistake. … Continue Reading…

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SEO Guide to Strengthen your Magento eCommerce Site

When it comes to the best eCommerce development platform, Magento is the first name that strikes to our mind. Over 200,000 online stores have been developed on this fully-functional platform, and most of the people are making the use of Magento to create the highly-interactive eCommerce site. Its huge collection of templates, extensions, and add-on features allows people to build a professional looking online store for selling their products (both physical and digital) online in the most compelling way. However, … Continue Reading…

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Getting Your Content Organized – It’s No Longer an Option

As a content marketer or a content marketing team, you produce an incredible amount of content, daily, weekly, and monthly. The traditional thinking about this content has been that it is created, published, and, in most cases, forgotten, as the marketer moves on to new topics and types. Some content writers go back into content history and “resurrect” an older piece by re-writing it, adding updated information, and perhaps turning a piece of text into an infographic. This is known … Continue Reading…

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Importance of SEO Marketing for Startups (Infographic)

The primary goal of SEO marketing for startups is to attract prospective clients to the startup’s existence, mainly through its website, and to turn those potential customers into paying clients, thus boosting revenue. However, there are many great features demanded of a useful site. All of which can be provided by successful SEO strategies and SEO marketing. First, mobilized, localized, and socialized content on a website is imperative. Make sure the site displays correctly and can be easily navigated on … Continue Reading…

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8 Common Misconceptions About Outsourcing (Infographic)

A lot of companies today are looking for new ways to expand their business and turn their day-to-day operations more streamlined, while at the same time save time and money along the process. With that, numerous companies have found outsourcing as the primary solution to address this issues and achieve their organizational goals in the ever-increasing competition in the market. However, there is also some businesses that went downhill all because they held up to some misleading ideas about outsourcing … Continue Reading…

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How to Use Content Marketing Strategies to Promote Your Business

The world evolves quickly, and so does the market. A few decades ago, people had to deal with their businesses without using the internet. Can you imagine what that means? The communication, the transactions, and all the software and tools that we have nowadays weren’t possible back then. With time, the e-mail came in Google, Facebook, and so we evolved. Today’s businesses of all types and forms use the available technology to improve their revenues and gain awareness. And why … Continue Reading…

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Marketing for Boring Industries: 3 Important Lessons to Learn From Insurance Companies

It’s important for Insurance companies to acknowledge that what they’re offering isn’t appealing to most people in the demographic of 18-34 years old. The under 35 years age group happens to be the largest group of internet users, consisting of over half of all internet users worldwide. This creates a huge roadblock when it comes to online marketing. Because not only are the majority of internet users not interested in insurance, but the portion that is interested still wouldn’t be … Continue Reading…

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