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6 Emerging Cybersecurity Trends to Watch Out For

February 14, 2024 by Souvik Banerjee

Cyberattacks are becoming common every dawn. This means that individuals and organizations should take adequate preventive measures or risk paying dearly. Advancing technology has resulted in the development of sophisticated cyber-attack mechanisms. For instance, the increasing adoption of artificial intelligence will transform both attack and defensive abilities in the cybersecurity landscape. Similarly, cybersecurity professionals can now leverage advanced tools to predict hacker techniques. That said, below are a few emerging cybersecurity trends to watch out for. 1. Cybersecurity Skill Crunch …

9 Tips on Writing Website Content to Maximize Its Impact and Engagement

February 12, 2024 by Souvik Banerjee

Content has become an essential part of our daily lives. Every few minutes here and there, we consume content in one way or another. Content becomes even more crucial if you are running a website, be it an online store or a blog. But honestly, writing good website content is challenging. From lacking heading ideas to running short of words — it’s difficult. With all of these problems, the quality of content is difficult to maintain. That’s why I have …

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How to Build Responsive Layouts for iOS Apps: A Step-by-Step Guide

February 9, 2024 by Souvik Banerjee

Designing mobile apps without considering layouts for iOS feels like trying to force a square peg into a round hole. It just doesn’t fit right. You want your app to work on every device, but it doesn’t only sometimes happen. Not just you but many other developers have faced this same challenge. We all have experienced struggling with app layouts that look great on one screen but get wonky on another. This article covers the struggle you face while building …

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5 Reasons to Opt for Search Engine Marketing Instead of Social Media Marketing

February 7, 2024 by Souvik Banerjee

Businesses willing to promote their products and services online face the inevitable need to choose the most efficient marketing strategies for their unique needs. As noted in an article by Forbes, they have to take into account elements such as: Depending on these and other characteristics, smaller companies were generally advised to choose social media marketing (SMM) in the past as the most cost-effective tool for reaching their prospective audiences. As opposed to it, traditional search engine marketing (SEM) was …

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How to Use Stock Videos and Photos in Social Media Posts?

February 7, 2024 by Souvik Banerjee

Are you tired of scrolling through your phone’s camera roll, looking for that perfect image to jazz up your social media post, only to come face-to-face with the same old selfies and food snaps? You’re not alone! Let’s admit it – consistently creating fresh and engaging content can be as tricky as teaching a cat to high-five. But what if I told you there’s a treasure trove of eye-catching visuals just waiting to make your posts pop? Picture this: while …

10 Advantages of Next.js: Powering Your Websites and Apps

February 6, 2024 by Souvik Banerjee

Every business needs new ideas to stay competitive. Being innovative puts you ahead in the online market. People like using things that are quick and easy. That’s why your app or website should have extra features. Next.js is a tool for making cool React Web apps using JavaScript. Next.js is built on React, a tool for creating the part of websites users see. Many app makers choose Next.js because it makes building apps faster and simpler. Now, let’s talk about …

Insider’s Guide to Nonpublic Company PPC Audits

February 6, 2024 by Souvik Banerjee

Auditing in the business world is essential for financial transparency and integrity. Therefore, for certain private (nonpublic) companies, auditing can take a lot of work. But do not worry; an insider’s guide is here to help private organizations like yours understand the auditing system. What is a PPC Audit? PPC audits could be termed an SOP to analyze your advertising strategy with the effect, expenditure, profit, ad groups, and individual ads. Make sure you regularly audit your PPC accounts to …

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Common SEO Mistakes to Avoid in 2024: Let’s Find Out!

February 3, 2024 by Souvik Banerjee

Hey there, SEO adventurers! Ever felt like you’re spinning your wheels trying to climb the Google ladder, but somehow you keep slipping down? We get it. The search engine optimization (SEO) world is ever-changing and full of pitfalls that can trip up even the savviest digital marketers. Here’s a truth bomb for ya: Tiny missteps in SEO can send your site spiraling from hero to zero in those search rankings faster than you can say “algorithm update”. But fear not …

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Top 10 Best Identity Theft Protection Services of 2024

January 31, 2024 by Souvik Banerjee

Federal Trade Commission report reveals a loss of more than $8 billion in 2022 due to identity theft and fraud. In addition, millions of cases go unreported every year. Those numbers reflect the severe and constant threat of scammers and hackers that could further lead to identity theft and more losses. Cybercriminals are using sophisticated and advanced techniques to gain illicit access to sensitive data in the increasingly digital world, becoming a grave threat to businesses and individuals. However, identity …

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Safeguarding Intellectual Integrity: AI Detector Tools Combating AI Plagiarism

January 28, 2024 by Souvik Banerjee

In this digital age, there is no doubt that the availability and accessibility to large pools of knowledge have greatly improved our lives. But at the same time, this source of comfort has given rise to another scourge that affects all spheres of academia, journalism, and creative content creation – “Plagiarism”. As technology progresses, so is the mechanism for acceptance and others to detect plagiarism. A fascinating advance is the application of AI-based detector tools that can help fight against …

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