SEO & Marketing

These days when video marketing is beginning to have a profound effect on businesses, Instagram Stories have come as a godsend. Start-ups and big businesses houses, all have jumped into the bandwagon that is created by Instagram Stories. It can showcase just about anything that the business and social media marketing teams want to show their customers. It can be about the journey of the company, the birth of a product, a live event, an announcement, or a poll, the …

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Digital marketing is not just about SEO techniques, analytics, and advertising. There is more to it. They have to get to the subconscious level of the consumer. Because that’s where the decision to buy happens. This is what is digital marketing strategies should try to tap into – persuasion techniques and how to use them in social media marketing. It is, after all, persuasion that helps consumers tempted to buy a product. Persuasion techniques involve writing persuasive content about the …

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Despite the emergence of social media platforms and real-time video and chat solutions, email remains as relevant as ever, especially in the world of marketing. As much as 99% of consumers check their email on a daily basis, and because people use their mobile devices all the time, mobile opens account for 46% of all email opens. Furthermore, email is probably the most effective form of marketing when it comes to ROI. However, reaching your audience and getting them to …

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Let’s settle the debate once and for all – social signals are beneficial. They help you perform better in the SERPs, drive traffic to your website, and attract potential leads. This happens because search engines consider social signals as votes of trust, authority, and reliability. If your social signals are positive, your organic rankings will go up, and vice versa. With that said, you might be wondering what you can do to improve your social signals? To help you out, …

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