Category: SEO & Marketing - Page 5 of 50

How to Use Instagram to Grow Your Business?

June 4, 2023December 16, 2022 by Souvik Banerjee

Today, social media has become an integral part of the modern world. People not only use it to socialize but also to find businesses and other opportunities. For that reason, to grow rapidly, most business owners promote their products or services on various social media channels like Instagram. Instagram is one of the most popular social media platforms, with more than two billion monthly active users. Therefore, it’s the best opportunity to get your brand in front of a huge …

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A Comprehensive Guide to Identifying Customer Needs

December 14, 2022 by Souvik Banerjee

Customers are the lifeblood of a business. Keeping them happy and satisfied is the number one business priority. While business tactics keep evolving with time, customer experience consistently serves as the pillar of strong businesses. Think of the world’s most successful brands and you’ll notice a common thread: They know the pulse of their customer, meet their needs, and earn their loyalty in return. In short, identifying customer needs and aligning your business approach to them is the secret to …

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12 Tips for Creating a Corporate Video that Amazes Customers

June 4, 2023December 12, 2022 by Souvik Banerjee

Videos are quickly becoming the most used medium to attract customers. This popularity has given rise to varying types of videos —explainers, testimonials, infographics, and many more. Out of all these, one video type has recently become more popular. This video type is — corporate videos. Typically, animated corporate videos were used for onboarding and explaining a brand’s values to employees and partners. But recently, brands have started using corporate videos to create brand awareness and engage customers. This blog …

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5 Content Optimization Tools for Improving Your Blog Posts

December 10, 2022 by Souvik Banerjee

After writing a blog post and before publishing it, there are a number of different steps that writers have to take in order to optimize it. Making it readable, removing plagiarism from it, and adding the right number of graphics, etc., are some of the common measures that bloggers take as a part of their post-writing and pre-publishing routine. Nowadays, the era has advanced to help with the marketing field. The equal is going for content material marketing, which usually is …

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6 Ways to Get the Most Out of Push Notifications

June 4, 2023December 10, 2022 by Souvik Banerjee

Do you want to boost the number of visitors to your website? Do you want to encourage visitors throughout their shopping journey to conversion? When it comes to marketing, what works – and, more crucially, what doesn’t – changes all the time. There’s a lot of discussion about attracting new customers, but retaining existing ones is just as crucial. One-time users don’t contribute much to the website’s growth since they don’t decide to commit. Businesses that achieve impressive results in …

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6 B2B Lead Generation Strategies Approved by Experts

June 4, 2023December 5, 2022 by Souvik Banerjee

Just like how humans need oxygen to live, businesses – whether offline or online – need quality leads to keep them going. If your marketing efforts are not attracting leads, it can contribute to your business’s downward spiral. If this is the case, you may want to change something in your marketing tactics and strategies. B2B Lead generation is not only limited to acquiring potential audiences and customers for your business. It is also involved in a brand’s effort in …

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The 10 Most Effective Ways to Rank on Google | Ranking Best Practices

November 30, 2022November 25, 2022 by Souvik Banerjee

Ranking higher in Google is not an easy task in this time of competition, it takes a lot of effort and hard work to rank higher in the SERPs. The reason is that Google has become smart enough to estimate which website is offering useful content and which one is just offering fluff content. You must have to be smart and implement effective techniques to get ranked in the top results of the search engine. Don’t you know the effective …

Can Amazon PPC Boost Sales? Let’s Find Out!

June 4, 2023October 12, 2022 by Souvik Banerjee

Amazon has over 12 million product listings (and counting). The competition is a threat to new and old sellers alike. Fortunately, sellers can use advertising to promote their goods and boost sales through Amazon PPC. A decent Amazon Pay-per-Click advertising strategy can raise brand recognition, improve product visibility, increase SERP, and contribute to sales. However, there is definitely a learning curve involved. PPC strategies are often a mixture of trial-and-error techniques. Plus, there are a lot of technicalities you have …

16 Fantastic SEO Tips for Bloggers to Drive Traffic More

April 9, 2024October 11, 2022 by Souvik Banerjee

A wide range of purposes may be served by creating a web page. It might be that you’ve created a fantastic product and are now ready to sell it online. Maybe you want to tell the world about your favorite pastimes. This will be for nothing if no one comes to your website. With SEO, you can make sure that your site shows at the top of search engine results pages when someone types in a search phrase, regardless of …

Holiday Email Marketing: How to Win Maximum Customers During the Peak Season? (Infographic)

September 24, 2022 by Souvik Banerjee

The Holiday Season furnishes the best chance to win over the shoppers and boost your business growth. Your customers are looking for the best deals and what’s better than using personalized email communications to promote your offers? So, to make things easier for you and help you draw the customer’s attention, we are here with actionable email marketing tips for better holiday campaigns. For ease of understanding, we have divided the tips into five distinct sections. Let’s start with the …

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