SEO & Marketing

Of all social media platforms, you can consider Instagram the most ideal platform for brands to promote their business, engage with their target audience, and also gain new customers. It is like a large marketing cake and every marketer has to try to cut their share of the cake. So, first of all, it is important that you have a content strategy for your Instagram marketing. In comparison to other social media platforms, brand contents attract up to 15x more …

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Social media is much more than having an online presence. It comes with a host of benefits starting from brand recognition, marketing, advertising, to customer service. What about SEO benefits? Experts say the relationship between social media and SEO is complicated. Let’s explore that in detail. Does Social Media Benefit Your SEO Effort? A few years ago, nobody could have guessed what social media would become. Facebook is the ultimate social media superpower. Instagram has 700 million users, MySpace no …

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Choosing a domain is one of the most important tasks a company faces when launching a corporate website. A properly chosen domain can move your business to a new level, whereas a wrongly picked domain can prevent your site from occupying top positions on SERP. A domain must be selected in such a way that it meets the technical requirements of the domain zone, is convenient for further use, and meets your marketing/ branding strategy. This task is not as …

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Technology has introduced a lot of ways to make your business flourish. It has created a significant impact on how your customers live their lives and how they perceive things around them, especially when it comes to products or brands that they use. One of the most significant innovations that technology has brought upon for businesses is social media. However, leveraging on different social media platforms to expand your reach and grow your brand does not necessarily mean just posting …

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Great landing page content always produces sales. Conversion copywriters are a mixture of writers and psychologists. They know how to make a user push the button and buy something. They create engaging content. It grabs readers’ attention and keeps it until they reach the bottom of the page. So, how to write great content that can be a game-changer for your landing page sales? Here are some useful tips. Use Your Customer’s Language You must know your target audience well. Use …

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When you aim to impress your audience with captivating blogs, even the search engines will acknowledge you with high ranking. However, you also have to work on the quality of your articles. They should be top-notch and easy to read. Every writer that needs to be on top of the ranking for credible SEO friendly posts can get SEO services. Although the changes won’t happen overnight, have patience because, with their dedicated service and skills, you will soon be soaring …

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Influencer marketing has paved the way for businesses to reach wider audiences and grow their customer bases. However, it does come with its fair share of challenges. About 52% of marketers found that measuring the ROI of their influencer marketing campaigns was their topmost challenge. Image via Linqia. But it’s a necessary process. Without measuring your ROI, it’s difficult to figure out if your campaign was successful or not. But that’s not all. Here are some other reasons why you need to …

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