SEO & Marketing

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6 Simple Fixes to Improve Your SEO in 2020-2021

SEO or search engine optimization is one of the most important elements in increasing any business’ ROI online. The truth is that search isn’t only a mere Q&A platform nowadays; it already has a significant and crucial impact on your customers’ journey. That’s why all business owners and marketers could benefit from being concerned about it. Several marketing statistics have shown that organic search engine optimization is better than paid search ads, especially since up to 80% of search engine …

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How to Optimize Your Website for Better Lead Generation?

Having an online presence is not a choice anymore… it’s critical that every business has a website. A website has almost become the face of a business in today’s digital age. But then there are zillions of them out there on the web. So, what will make your website stand out so that your target audience will be compelled into initiating an inquiry or filling the form or clicking on that Submit button? It is here that a website needs …

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Why Digital Marketing is Essential in This Modern World?

With today’s highly competitive world, it has become essential for businesses to take the necessary steps to stay ahead of the competition. One of these essential steps is by considering digital marketing. Regardless of the industry you are in, digital marketing may benefit your business in many ways. In fact, it can make a difference to your success, especially if you combine it with traditional marketing. But why is digital marketing important? Here are some reasons why digital marketing is …

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Motives Why You Should Invest in Market Research

With the internet becoming more important for businesses every day, business owners are giving serious thoughts to investing in market research. The main reason is gathering valuable data that allows them to improve the process of decision making and set their operations on the right course. The truth is that there’s so much you can learn from customer preferences, online behavior, purchasing habits, concept testing, ad testing, claims testing, exit-intent surveys, and customer satisfaction polls. Your market is constantly changing, …

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5 Growth Marketing Strategies That are Proven to Boost Sales

Do you need help with growth hacking your product sales? Are you wondering what the best marketing strategies that will boost your SaaS business growth are? This article will show you the top marketing growth strategies you can start using for your SaaS business growth. To get consumers with a full service or product to switch brands is a challenging undertaking. Why? Because the brands they are already using have a long-standing reputation. So convincing users to adapt your product …

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Role of Marketing Automation in B2B Landscape (Infographic)

Role of Marketing Automation in B2B Landscape (Infographic)

The role of marketing automation in the B2B landscape is crucial. It has been seen that automation makes the task easier for marketers; it helps streamline the marketing approach and connect with potential customers on time. Marketing automation helps organizations leverage each marketing approach and bring them closer to success. There are other benefits of marketing automation, which we would be discussing in this blog. As known, marketing automation is the technology that helps organizations rightly promote their services or …

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SEMrush vs Ubersuggest: Which Tool is Better for Your Keyword Research?

SEMrush vs Ubersuggest: Which Tool is Better for Your Keyword Research?

What’s the first thing that comes to your mind when you have to do research, find keywords, and spy on your competitors? A keyword research tool, right? The two leading keyword research tools include SEMrush and Ubersuggest. It gets difficult to find and select the best keyword research tool that will make your life easier and offers you tons of features at a reasonable cost. If you aren’t sure what tool to go for, this SEMrush vs Ubersuggest article will …

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Noteworthy Tips to Measure Social Media Results Effectively

Social media has evolved incredibly and come a long way from where it has started. Now, the platforms have changed, and the way people are using it has also changed. Therefore, the way of measuring social media results should also need to be changed. Isn’t it? If we look at the recent changes in the most popular social media platform, Instagram, they are testing to remove the likes count on the posts. Only the one who posted will come to …

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Digital Marketing Phenomenon in The Age of The Coronavirus

The coronavirus – the virus that has caused more economic disruptions than the great depressions, continues to wreak havoc on the global economy. Initially, mandatory social distancing and quarantines completely shuttered down businesses. People were restricted to their homes, terrified of going out they resorted to online buying. Although the world is slowly reopening, it’s far from normal, in Europe, countries are reopening governmental institutes, educational institutes, restaurants, cafes, and public places; however citizens must still follow SOPs, national and …

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How to Put the Zing Back into Your Social Media Campaign?

Anyone who possesses even a modicum of experience within the online retail industry is aware that a strong social media presence is one of the keys to success. Not only can these channels provide an excellent way to interact with customers, but they are often used in order to measure the success (or failure) of an ongoing marketing campaign. However, there can still be times when a strategy no longer seems to be producing beneficial results. Much like a hot …

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