SEO & Marketing

Creating a landing page to generate more leads has always been a good idea. However, the number of leads you generate should not be your top priority. Instead, you should focus most on the quality of leads. In other words, it’s all about quality over quantity. So, if you’re finding yourself in a situation where most of your generated leads eventually go cold, you might need to focus on landing page optimization. What is Landing Page Optimization (LPO)?  LPO is …

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Optimizing your website for Search Engine Optimization (SEO) along with driving organic search is crucial to ensuring your brand’s long-term visibility and success. After all, if your website shows up even on the second page of Google’s search results, it might as well be irrelevant. In fact, HubSpot’s research claims that around 75% of visitors don’t go beyond the first page of the search results.  Additionally, around 57% of B2B marketers attribute SEO to generating a greater number of leads …

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Is it possible to increase your rankings using a high-quality contact us page? The answer is a resounding yes! After reaching your website, you’d want your visitors to contact you. This is usually the #1 action you as a site owner want your visitors to take. You might be running an e-commerce store or a food blog and you’d want your audience to share their feedback with you or simply contact you for a reason. There are several perspectives on …

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Easter basket sets are what you are likely to see around the shopping mall during the much-anticipated Easter season. That’s in the mission of Easter market campaigns for big and small businesses. As customers stroll around the retail stores searching for gifts for their dear ones, they get inspired by the sweet bunnies and crackled eggs as they lovingly smile at them. Well-packaged to entice everyone. It is also a perfect time to take a holiday, so your marketing should be …

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With the growing trend of email marketing, it is essential to throw some light on its right usage. Email marketing is a concept to communicate with the mass in a sober manner without entering the personal space of prospects. The audience appreciates promotional emails more than promotional phone calls. This happens so because an individual opens the email as and when suitable for him/her. However, a phone call interrupts the prospect while busy. Therefore, email marketing is one of the …

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Text messaging isn’t only a convenient way to chat with your family and friends. If you are a small business owner, it can be a powerful marketing tool, especially in the coming year. Since people worldwide now utilize mobile technology devices, there’s a prevailing tendency to actively engage via text messaging than competing online media avenues such as social media or email. Many smartphone users have programmed their devices to alert them when a new text message arrives, and most …

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It’s often said that too much of a good thing can be bad for you. Unfortunately, this goes for the internet side of things as well. Sometimes, the SEO strategies we adopt result in toxic backlinks. Website owners, who’ve been unable to keep an eye on things, just might learn how the link health can impact their site. But why even take that chance? Essentially, because backlinking is one of the most effective ways to improve your site’s authority. For …

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We can both agree on this: SEO is a must for webmasters willing to gain more online visibility and attract new visitors and customers to their websites. It’s the #1 instrument for driving traffic, getting higher rankings on SERPs, and achieving higher revenue from online sales. But for SEO to work, we need… that’s right, content. Webmasters, online marketers, and business owners want to know the latest Google trends and optimize their sales content according to the principles of page …

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