SEO & Marketing

Criticism or feedback is important in every field, in relationships, in jobs, or in website performance, a response or feedback helps us to understand how can we improve and become better than before. This is what web analysis tools provide us with, an evaluation or assessment of how a website works and how it can be improved to give a seamless experience to its users. In simple words, we can say that web analysis is the data behind a website, …

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Wanna track your digital marketing performance and measure the ROI of your campaign? Even if you’re a beginner in digital marketing, you must know that you won’t succeed simply by a mediocre website and some social posts. You have to track your digital campaign to know which of your strategies is performing well and which one is not. This way, you can be sure that you get high engagement rates and reach a good marketing ROI. Using UTM links in …

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Whether you have a physical business that you want to attract more people to, a business that does its selling online, or simply a website where you want a larger slice of advertising revenue, you’re going to want to take advantage of Search Engine Optimization, or SEO. SEO is a powerful tool that uses keywords and links to get your website higher in the search rankings on Google, Bing, and other websites. Use SEO right, and you can get your …

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SMS has largely been neglected in the era of social media, with many people considering it an outdated marketing strategy. However, have you thought about how many times you’ve checked your phone today, or what you do when you receive an SMS notification on your phone? According to research, 90% of people open an SMS within three minutes of receiving it. This means your audience is more likely to read an SMS compared to any other communication channel. When done …

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A major part of developing a marketing strategy is about statistics to learn how to adapt and deal with the unpredictable. 2020 has shown us that the nationwide protests and the global pandemic had pushed almost all the marketers to pivot from their original plan. While it’s already 3 months into 2021, it’s never too late to begin working towards improving your marketing strategy. Although we cannot predict what this year has in store for you, you can still learn …

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Online advertising is a fickle beast. Whilst it’s true that the fruits of adopting an online advertising strategy are now starting to rival, and indeed in some cases overshoot, other forms of promotion for your business, this is only really the case if you know precisely what you are doing. Advertising online is as easy as it is difficult. By this, we mean that the act of promoting a company, business or item, via online platforms is quite literally a …

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Are you looking for ways to introduce some fresher content to your digital marketing strategy? It might be tempting to jump into it and invent something outstanding and out-of-the-box. But it might not be necessary since you most likely have everything you need at hand already. We’re talking about the content that you’ve had for a while, and that has probably become outdated. You can give your content the new life and repurpose it to get more traffic and engagement …

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The world around us is entirely dependent on the potential of mobile-based marketing. We cannot think much beyond the functionalities and benefits of harnessing the potential of a mobile phone. From ordering food to seeking essay help, every single thing on earth, in today’s date, can be carried out via a mobile phone device. Quite similarly, the realm of marketing and communication isn’t an exception either. When it comes to mobile-only marketing, you have no choice but to stay at …

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