eCommerce Content Marketing

The Secret Formula to Successful eCommerce Content Marketing (Infographic)

Ready for a bold statement? Running a successful eCommerce store isn’t quite what it used to be. In the past, brands could create a website, get it hosted, toss a shopping cart up on the home page, and call it a day, watching as the sales rolled in. Now? Not so much. The thing is it’s not that eCommerce has actually changed; it’s the way customers approach shopping that has changed. Content Overload Burns Consumers Out Consumers now are absolutely bombarded with products, ads, and … Continue Reading…

SEO Tips Techniques

5 SEO Techniques for Ranking in 2016

If you are going to start working on Search Engine Optimization for ranking your website, then you should prep up on some of the easiest ranking techniques that will get your products or services on top of Google search results. Driving large traffic to your business or personal website will require you to do many hours of research and planning to get started. Many times digital marketing enthusiasts are stuck on outdated techniques because employers don’t allow them to properly … Continue Reading…

SEO - search engine optimization

A Layman’s Guide to Understand How SEO Works

Online marketing doesn’t stop when you finally launch your site. The moment you do, you’re already in competition with a ton of other businesses wanting to market the exact same product/services, targeting the exact same market you have in mind. The First Sugary Drink Imagine marketing the very first sugared drink. It’s unique, quenches your thirst, and offers the public a new alternative to water. It would’ve been quite easy to market that product. It’s the first of its kind … Continue Reading…

SEO Tips Techniques

7 Tips to Supercharge Your Business through Search Engine Optimization (SEO)

If you’re wondering why your business doesn’t meet your marketing expectations despite all your effort to make it appealing through a well-designed website or your word of mouth strategy, then maybe it is not seen by your target audience. Have you ever felt like this in your business? If that is the case, it is now time to make sure it becomes visible as the days of build it and they will come are over. By using a marketing strategy … Continue Reading…

Google Local SEO

Google Local Snack Pack Everything You Need to Know

Ever since search engines exist, our internet world has been growing and flourishing. They have evolved to reconcile the need of the browsers and consumers. With the introduction of local search results, search engines have been able to catch the eyes of local business. These local packs generate direct leads. That is why they have become one of the treasured marketing goals for local businesses – big or small. The local pack listings are populated depending on searcher’s IP. Unlike … Continue Reading…

online marketing

Online Marketing Trends that are Evergreen

If there is one word that best describes how to frame online content in order to take advantage of search engine optimization, it is ‘relevance’. Search engines like Google put a high premium on content that is relevant and fresh. So do website visitors. Relevant content gives website visitors a reason to come back; it establishes the company or organization operating the site as an authority; it tells website visitors that the company cares about them as much as they … Continue Reading…

Content Marketing Tactics Graph Strategy

Content Strategies: Customer Engagement is Earned, Not Given

Regardless of the business you’re in, you’re likely to hear the word ‘strategy’ several times a day; what would your business be without several carefully planned, and expertly executed strategies, after all? One of the most useful approaches you’re ever likely to create, though, is a content marketing strategy – that is, a plan centered around your company’s narrative voice and the way it communicates with potential customers. A business without an audience will flounder quite quickly, and so it’s … Continue Reading…

Mobile Marketing eCommerce

Integrating eCommerce with your Other Marketing Channels

The digital age has transformed marketing and vastly increased the number of channels available to reach end users via ads and other bespoke content. However, it is important that you don’t adopt a binary way of thinking when it comes to marketing; digital and eCommerce is booming but it must be supplemented by more traditional methods such as print, TV, radio and billboards for best results. Getting these online and offline mediums to work together seamlessly is key to driving … Continue Reading…

Social Media Marketing

Best Digital Marketing Channel for your Business

Digital marketing has emerged as a new tool for business promotion and growth. As the technology evolves, the traditional way of marketing has become obsolete. The use of computer system and mobile devices has drastically increased in the last decade, forcing businesses to promote and sell their products on the internet.  Still, traditional print and media advertising is somehow effective but if you look statistically, digital marketing can save up to 62% of promotion cost.  What adds to the popularity … Continue Reading…

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