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7 Stellar Examples to Effectively Implement Newsjacking for Online Marketing!

Newsjacking is the process whereby brands capitalize on the news stories. The aim is to jump the bandwagon as well as to capture audience’s attention. If done in an efficient manner, you will have positive brand awareness. A double edged sword, done wrong it can backfire. The art of picking up the relevant story is essential here since only that can create value for your brand, in turn. PR of your brand will be off the roof! Now that we … Continue Reading…

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How to Improve Your eCommerce Site Search in 5 Easy Steps

SEO is obviously an important part of running a successful eCommerce site, but it’s far from the only thing that matters. Once you get visitors onto your site, you must ensure they can find the information they’re looking for. This is why site search features and functions matter so much. Give These 5 Tips a Try Site search functionality isn’t the sexiest topic, but it’s something that must be prioritized if you’re hoping to develop a successful site that satisfies … Continue Reading…

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Planning for Your First Product Video? Check These 7 Beautiful Examples!

We are in the modern era of high-speed internet and online streaming. Watching online videos are now an integral part of our life. We are not only streaming movies or favorite TV shows. We are also watching product reviews, tips, tutorials, how-to videos, news and every other thing that you can possibly imagine. At the current stage, video marketing is becoming the most essential part of online marketing strategies. If you are running a business (online or offline) and wish … Continue Reading…

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7 Brilliant Tools That You Can Use for Curating Content

While producing amazing content should be the foundation of your content marketing strategy, it’s not always realistic to keep coming up with it frequently, while never letting the quality suffer. Also, it’s not a very cost-effective approach, because no matter how much money you put it into it, it’s still a bottomless pit. The solution would be to recycle and curate brilliant content created by others. You save money, avoid plagiarism, and provide yourself with just enough time to come … Continue Reading…

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The Rulebook of Website Optimization and Rank Boosting with SEO and Web Design

Most novice web designers approach SEO awkwardly, like an alien from Area 51. Many of them also believe that web design and SEO are completely independent of each other. It is absolutely possible to find an SEO expert who solely focuses on onsite SEO like creating keywords, header tags, Meta tags and Meta descriptions, completely ignorant of the parameters of website designing. On the other hand, web designers are hardly even known to bother with SEO as their buck stops … Continue Reading…

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7 Cost-Free Lead Generation Techniques for Startups

Every business requires fresh leads. Even business owners who are confident that they can do well without attracting new leads need fresh leads. Counting on an existing client database is unwise unless you are a well-established company. If you are not yet well-established, but eager to ensure your business’ sustainability and reach higher heights, in the long run, you need to get serious about lead generation. If you are the owner of a startup business, you may not have a … Continue Reading…

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SEO Lessons from 2016 and what You Need to Know to Survive in 2017

SEO remains one of the most important marketing strategies for businesses fighting for recognition in the saturated online environment. Many a business owner has experienced the frustration and loss that comes with incorrectly-executed SEO, and many more have reaped the rewards of going the long route and investing in quality SEO services. As the year comes to a close, this article examines some of the most significant changes witnessed this year, and what we can anticipate for 2017. SEO never … Continue Reading…

Advertising is a Must

Use PPC to Excel in Today’s Era of Competitiveness

Today, almost every business wants to grow its online presence, to build a strong reputation among its potential customers. Nowadays, more and more companies are saying goodbye to the offline wallet-killer marketing techniques. The traditional marketing method to gain customers such as adverting via banner, Television advertisement, and print media advertisement, are beyond the reach of small companies. But, thanks to the internet, many startups have cemented their places in the 21st century of competition. The time has come: Of … Continue Reading…

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Brilliant Framework for Your Startup Marketing Plan

Startups are in an unusual position from a marketing point of view. On the one hand, there is an immense opportunity to create a brand from scratch. On the other hand, there’s a unique set of challenges involved when you’re trying to boost the popularity of a company nobody knows about. This position offers a lot of creative freedom, but it can be quite daunting as well. This framework will give you an idea of how you should prepare your … Continue Reading…

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The Power of Social Proof in Digital Marketing

As you know, there’s an art to driving conversions. But did you know there’s also a science to it? When it comes to digital marketing, leveraging the power of social proof and the influence it has over the human brain can be particularly profitable. The Psychology of Social Proof This is the essence of social proof. By our very nature, we are hesitant to make choices and are always looking for proof that we’re doing the right thing. When people … Continue Reading…

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