somoto

Somoto presents BetterInstaller

BetterInstaller is the latest product offering from Somoto, a company that develops software monetization tools. It is Somoto’s belief that software developers should concentrate on what they do best, such as developing software, and leave the job of attracting advertisers and maximizing the return from software to experts such as themselves. So how does BetterInstaller stack up in meeting these objectives? After first hearing about BetterInstaller by Somoto I contacted one of my software developer buddies and ran the concept past … Continue Reading…

software

Online Media Planning Software

Online Media Planners, whether they work for an agency or in-house, have many different tasks and responsibilities.  Though the goal of their job is to maximize ROI for their campaigns, a lot goes into making sure that happens.  They must be part creative and part analytical.  They must create powerful marketing messages and be pros at targeting to the desired audience.  They must be budget-conscious and schedule-oriented. They must be familiar with many platforms and media.  They must be able … Continue Reading…

somoto

Somoto Company Review

Somoto, a name created from the first two letters of what this company is all about – Software Monetization Tools, is a relatively new kid on the block (first product offering in 2009) but then again, in this world of hi-tech that we inhabit, three years is an eternity, and Somoto continues to add to their product offering, so they must be doing something right. The tool for which Somoto is probably best known is their toolbar. The Somoto Toolbar … Continue Reading…

web design

Web Design Secrets – Understanding Your Client’s Business

As a web designer, there are all kinds of things you need to consider. Things like what content will populate a page, what will be the color scheme you choose and how will the information be laid out – these are all important considerations. However, understanding the ins and outs of your client and their business can also come in handy when it comes to designing their site. For example, let’s just say the site you need to design is … Continue Reading…